
3 App Store Optimization Strategies You Should Be Testing for 2020
If there is one thing that is consistent with app store optimization (ASO), it’s that the app store stores are always changing its algorithms. Obviously, this makes sense since their objective is to g...
10 Joulu 201913min

760: Using Email Marketing for Mobile App Retention with Matthew Sadofsky
Today's guest is a mobile marketing executive with years of experience growing mobile first companies in the dating, music, gaming, and fitness industries. We talk about key metrics a data scientist c...
4 Joulu 201936min

759: How to Build a UA strategy for High-LTV Subscribers with Saulo Marti
Today's guest is the VP of Marketing of the highly popular 8fit app and he shares how to build a UA strategy optimized for high-LTV subscribers. Also, you will discover why performance marketing is no...
26 Marras 201946min

758: Launching a New Service in a Mature Market with Guillermo Gaspart
How do you overcome the first years of launching a totally new service into a mature market? Well today's guest is the Founder & CEO of BYHOURS, a service that lets you book hotels by the hour. He sha...
19 Marras 201932min

Apps Gone Free vs Apple Feature
In this video, I compare my favorite mobile growth hack versus getting an Apple Feature. You will discover why this campaign is even better than an Apple Feature. Watch Video on YouTube and Subscribe...
18 Marras 20199min

757: Native App Preloads with Matt Tubergen
Want to preload your apps directly on to a user's phone? Well today's guest talks about how their new platform allows you to run ads and with a single tap bypass the Google Play Store and have your ap...
12 Marras 201928min

How to Calculate Accurate ROIs from Apple Search
Shamanth Rao, founder at Rocketship HQ, talks about how your Apple Search Ads installs might be different from your MPP and how to accurately calculate ROIs from your Apple Search Ads.
5 Marras 20197min

756: Using Affiliates to Increase User Base with Nate Hunter
Today's guest is the CTO of a daily fantasy sports app called SuperDraft. You will discover how he's using affiliates to drive targeted and engaged users, how he's incorporating retention strategies f...
5 Marras 201931min





















