App Marketing by App Masters8 Touko 2023

Product Led Growth with OkCupid's Head of Product Marketing

Learn product led growth with Jane Reynolds, the Head of Product Marketing at OkCupid - the exclusively inclusive dating app that matches daters on what truly matters to them.

You will discover...

- How to leverage new features to drive growth

- How to prioritize your product roadmap

- How she continuously improves the app's matching algorithm via OkCupid's infamous matching questions

During her six-year tenure at the company, Jane has championed OkCupid's mission to provide the best experience for ALL of its users, no matter who or what they're looking for.

She not only continuously improves the app's matching algorithm via OkCupid's infamous matching questions and collaborates in localizing the app experience for markets around the world, but also leads efforts to rollout one-of-a-kind product features that speak to users' current needs.

App Audits:

⁠https://play.google.com/store/apps/details?id=com.daaz.studio.all.language.translator⁠

⁠https://apps.apple.com/hu/app/see-events-in-bali/id1599523560

You can also watch the video: https://youtube.com/live/HbB-u6VMmI8

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

SPONSORS

Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company.

Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions.

Got an app idea that you think will be the next unicorn? But you don't know what to do next?

With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters

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