Lessons From Spending $20M on Ads

Lessons From Spending $20M on Ads

Today's guest is Lucas Moscon, who is the Senior User Acquisition Manager at Monkey Taps, makers of the popular Motivation app.

He reveals his UA and ASO roadmap for mobile apps including what channels you should focus on depending on your monthly revenues. Plus, he shares what subscription apps will focus on ad monetization in 2024.

Lastly, he’s a great follow on LinkedIn.

Learn more:

https://www.linkedin.com/in/lucas-moscon/

https://www.monkeytaps.app/

https://www.linkedin.com/feed/update/urn:li:activity:7117433584688201728/

App Audits:

https://apps.apple.com/us/app/true-pulse-heart-rate-monitor/id1577766192

https://apps.apple.com/us/app/ai-floor-plan-design-camplan/id6444421373

You can also watch the video: https://youtube.com/live/agU9hJpFxno

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

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With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

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Jaksot(980)

How to Expand to Global Markets (China, India & Southeast Asia)

How to Expand to Global Markets (China, India & Southeast Asia)

Coming up, you know how the western markets are maturing and most of the growth is now coming from markets like India, China and Southeast Asia? Well, you're about to discover the step-by-step process for expanding to these markets in a cost effective way Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/5IkXurOD5Dg

19 Maalis 20185min

632: 7 Expert Tips From The Top Game Publishers

632: 7 Expert Tips From The Top Game Publishers

Coming up is something a little different. I've done over 600 plus episodes on the podcast and this one is a compilation of some of the best expert tips from all the top game publishers. I went in and listened to them again to pick out the best nuggets for you. So here it is expert tips from the guys from Rovio, Glu, Ketchapp and so much more.

15 Maalis 201834min

631: The Supercell of India with Amit Hardi

631: The Supercell of India with Amit Hardi

Coming today's guest is quickly becoming the Supercell of India generating 5M downloads in 100 days and $1M in revenue in less than 90 days. You will discover how he successfully transition from developing games for others to creating their own, how they use a data driven approach to product development and finally how one change in the user flow lead to a dramatic increase in user retention. Amit Hardi is the CEO of Nukebox Studios.

13 Maalis 201833min

630: How to Maximize Apple Search Ads with Ron Packard

630: How to Maximize Apple Search Ads with Ron Packard

Coming up is a coaching call where you will discover how to maximize your Apple Search Ads campaigns, how to find new keywords to bid on and how to leverage ASO with search ads.

8 Maalis 201814min

Best Marketing Strategies for a Paid App

Best Marketing Strategies for a Paid App

What are the best marketing strategies for a paid app? Well, I share the three strategies that will drive more downloads and sales for your paid app. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/RGIC9N5E0Z0

7 Maalis 20184min

629: Using Real Life Problem Solving in Mobile Apps with Joel A. Barnes

629: Using Real Life Problem Solving in Mobile Apps with Joel A. Barnes

Today's guest is Joel A Barnes who is the founder of MasterKey Games. You will discover how a small change on Google Play completely helped grow downloads, how to monetize on Google Play and why setting a production goal is so important. Joel A Barnes is the Co-Founder at MasterKey Games & Executive Communication Coach at MasterKey English.

6 Maalis 201834min

App Growth Hacking Strategies – Interview on The App Man Show

App Growth Hacking Strategies – Interview on The App Man Show

Coming Up My Interview on The App Man Show about App Growth Hacking Strategies. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/6t2ImVEGGDg

5 Maalis 201827min

How to Know If You Are Passionate About a Project?

How to Know If You Are Passionate About a Project?

How to Know If You Are Passionate About a Project? I share real life experience with you. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/LQep8f91-ew

2 Maalis 20186min

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