Meta Ads Unlocked: How to Make Facebook Your Primary Growth Channel

Meta Ads Unlocked: How to Make Facebook Your Primary Growth Channel

Our guest for this episode will reveal strategies to run successful ad campaigns on Meta.

In this live stream, we have Marcus Burke, an expert in user acquisition and growth strategy with a focus on Meta Ads, Web2App flows, and creative strategy.

Recognized as a Top 5 App Marketer of the Year by the App Promotion Summit and an App Leader by Business Of Apps, Marcus’ LinkedIn content has guided many app founders and marketers trying to crack Meta for their products.

You will discover:

- Why you can’t treat Meta as a singular channel

- The intricacies of SKAN, AEM, and Web2app

- How to dial in your funnel for Meta

- The creative testing process that converts

- Strategies to scale your successful campaigns

Learn More:

https://www.linkedin.com/in/marcusburke/

App Audits:

https://apps.apple.com/app/stolen-check-report-retrieve/id1630145248

https://play.google.com/store/apps/details?id=com.Freezerz.BubbleShooterGame

You can also watch the video: https://youtube.com/live/yaSBsMhnygU

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Web-to-App Strategy: How Brands Lose Millions Without Deep Linking (Fix Your App Conversions)

Web-to-App Strategy: How Brands Lose Millions Without Deep Linking (Fix Your App Conversions)

Most brands are quietly losing revenue because their web-to-app journey is broken.In this video, Steve P. Young (Founder of App Masters) breaks down:✅ Why ecommerce apps convert 3X higher than mobile ...

10 Maalis 10min

How I Built Multiple $1M+ ARR Product

How I Built Multiple $1M+ ARR Product

In this episode, we are joined by Zakhar Azatian, a bootstrapped technical solo founder based in San Francisco and the creator of BeHard, a gamified accountability app built around lifestyle challenge...

7 Maalis 1h 27min

How to Sell Your App or SaaS Business: Exits, Acquisitions & App Marketing Secrets

How to Sell Your App or SaaS Business: Exits, Acquisitions & App Marketing Secrets

How do you successfully sell your app, prepare for a business exit, or structure a SaaS acquisition deal? In this episode, Steve P. Young, Founder of App Masters, on Exit Podcast by Flippa, shares rea...

3 Maalis 25min

App Monetization: Paywalls, Pricing & Revenue Growth Strategies

App Monetization: Paywalls, Pricing & Revenue Growth Strategies

In this solo episode, Steve P. Young, Founder of App Masters, breaks down the newest and most effective app monetization strategies working right now and some key insights he presented at AppsFlyer’s ...

28 Helmi 57min

App Marketing 101: How to Grow in a Crowded App Market

App Marketing 101: How to Grow in a Crowded App Market

With AI tools making it easier than ever to launch new apps, competition is exploding. The real competitive advantage today isn’t product — it’s distribution.In this video, I break down the single mos...

24 Helmi 18min

Lifecycle Experiments That Drive Revenue

Lifecycle Experiments That Drive Revenue

In this episode, we are again joined by Michael Gants, founder and CEO of Encore, a new SDK helping subscription app developers turn churned users into paying subscribers.Michael is a Stanford grad, a...

21 Helmi 1h 2min

App Store Optimization: The Proven ASO Framework for 2026

App Store Optimization: The Proven ASO Framework for 2026

Want to increase your organic downloads without spending money on ads? In this video, I break down our proven app store optimization (ASO) framework for 2026. Whether you are an indie developer or man...

17 Helmi 17min

How to Build Profitable Apps With AI

How to Build Profitable Apps With AI

AI has fundamentally changed app development. With vibe coding, agentic workflows, and modern AI development tools, what used to take 6 months to build can now be shipped in weeks. Costs are lower tha...

14 Helmi 1h 4min

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