Meta Ads for App Installs: What You Really Need To Know!

Today's guest is Kate Nezhura, Director of Product at MobilityWare. With over 9 years of experience in the mobile gaming space, she has led Live Ops and product development efforts across social casino and casual games. In her most recent role as a Director of Product at MobilityWare, Kate is managing production teams in the Puzzle Suite of the studio responsible for feature roadmap, LiveOps and performance of 5+ games. You will discover: - How to figure out the preferred price point - How to segment for monetization - What is the best way to monetize - When it comes to new features or initiatives being introduced into the product, what are the main principles you try to follow? - How to incorporate monetization with liveops Show Mentions - Fav app: Merge Mansion:(iTunes | Google Play) - MobilityWare *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.. We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com For one monthly flat rate, we will help you increase your downloads using ASO and you have access to our design team to optimize your screenshots and icons. We have some amazing customer success stories so go learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

19 Touko 202146min

Today's guest is Denis Shelkov who is the Senior App Marketing Manager at AppFollow consulting department. Denis has been providing comprehensive ASO services for the biggest mobile developers for over 4 years, helping them reach first positions of top charts. Topics Covered: 02:00 - How App Store Rating & Reviews Impact ASO 03:21 - Are ratings or reviews more important? 12.40 - How to hack the featured reviews on iOS and Google Play 15:06 - Will negative reviews on launch bury your app? 19:42 - Medica App Audit 31:27 - How does ASA impact ASO after iOS 14 changes? 36:24 - What's the impact on conversion if the rating goes from 3.7 to 4.0 rating 39:57 - Todayist App Audit 52:30 - Quote Dark App Audit Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io For one monthly flat rate, we will help you increase your downloads using ASO and you have access to our design team to optimize your screenshots and icons. We have some amazing customer success stories so go learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

17 Touko 20211h 9min

Today's guest has been brokering the sale of internet businesses for the past 14 years and mobile apps in the past 6 years. You will discover: - Top 3 things to do to sell your apps for maximum value - Do buyers have a preference between subscription apps? - How to determine your app's worth - Financial tools that Eric recommends Eric Owens is the owner and co-founder of APPBusinessBrokers.com. Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.. We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com For one monthly flat rate, we will help you increase your downloads using ASO and you have access to our design team to optimize your screenshots and icons. We have some amazing customer success stories so go learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

12 Touko 202124min

Today's guest has successfully built a fishing app on the side. He will share how he's using organic Facebook marketing to drive installs and revene. Trevor Lewis is the Developer of the Troll Master app. Topics Covered: 02:48 - Why you need to start a Facebook page 04:33 - Why you should post to Facebook groups as a Facebook page 09:15 - A photo contest for a co-parenting app 13:58 - Trevor's programming experience before building the app 20:00 - Tips on how to grow a Facebook page 16:22 - What if you 23:22 - Music Player App Audit 34:20 - Trebble App Audit Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io For one monthly flat rate, we will help you increase your downloads using ASO and you have access to our design team to optimize your screenshots and icons. We have some amazing customer success stories so go learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

10 Touko 20211h 1min

Fritz Charles is the founder of Q2 Mobile Labs, a mobile studio and consultancy, with a specialty on mobile subscriptions. Q2 Mobile Labs began as a mobile gaming studio, producing a portfolio of over 400 apps that produced over 5,000,000 downloads that was sold to a private investor. Fritz led mobile growth strategy at the National Basketball Association, IAC, and Aaptiv, where he focused on conversion optimization and subscription growth. You will discover: - How do we know if an app is fit for subscriptions? - How do we decide on subscription length? - How do we price subscriptions? - Tools to help A/B test - How to retain users and increase LTV - What are the different promotions to increase conversions? Fritz Charles is the founder of Q2 Mobile Labs.Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.. We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com For one monthly flat rate, we will help you increase your downloads using ASO and you have access to our design team to optimize your screenshots and icons. We have some amazing customer success stories so go learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

5 Touko 202136min

Discover how Marco Wenisch successfully changed his app porfolio from paid to subscription-based apps. You will discover how he cross-promoted his apps, what ASO strategies worked, and how he launched his new subscription app. Links: https://www.linkedin.com/in/marcowenisch/ https://www.taculator.com/ Topics Covered: 01:22 - How Marco went from $500 to $10,000 a month 04:49 - How Marco used Apple Search Ads to grow paid app downloads 09:33 - How Marco launched his subscription app 15:23 - How to get Apple Search Ads to show up when installs are low 18:27 - Keywords rain sounds vs "rain,sounds" 19:29 - Marco's conversion rate 21:40 - Any changes for iOS 14 update 23:41 - Youries Discover App Audit 30:28 - Is having a good landing page important for ASO? 31:29 - Should we develop Apple Watch and Apple TV 32:59 - How to plan out ad campaigns? 35:41 - floating Stopwatch App Audit 42:23 - Why Facebook over Google? 44:21 - TCG Companion App Audits 51:37 - How to target students with FB ads Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS For one monthly flat rate, we will help you increase your downloads using ASO and you have access to our design team to optimize your screenshots and icons. We have some amazing customer success stories so go learn more at ASOMasters.com B7Dev.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

3 Touko 202157min

Ken Vermeille is the founder and CEO of Vermillion Sky. Ken has 15 years of experience in product design and development. Topics Covered: 01:35 How to figure out the one thing that your app should do really well 04:43 Why 99% apps fail 09:36 What makes a great onboarding process? 11:49 Video Chat App Audit 34:33 Bass Parlour 47:02 Do screenshot file names help ASO? 50:43 Troll Master Depth Calculator App Audit Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

29 Huhti 20211h 12min

Jake Ellenburg is the Chief Marketing Officer at X-Mode. He is responsible for growing multiple brands across various industries with a specialty in creative user acquisition. In just under 4 years, he helped pivot a college safety app (Drunk Mode) to one of North America's largest providers of geolocation data. You will discover: - How a college ambassador program led to tremendous growth for Drunk Mode - How they are crushing it with Reddit ads and using memes - The importance of A/B testing - How to guide your team instead of micro-managing Jake Ellenburg is Chief Marketing Officer at X-Mode. Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

28 Huhti 202133min