The experiment every marketer should know

According to a 2020 Swedish study, most lottery winners see no notable improvement in happiness or mental health. This begs the question; can you pay to live a happier life? In this episode I dig into...

23 Tammi 202332min

Kids today, they’re lazy, entitled, and self-obsessed. Their expensive avocado toast diets and Netflix-binging weekends mean they can’t get on the housing ladder, and they’re snowflakes, lacking the r...

16 Tammi 202325min

Steve Jobs was a master of persuasion. He persuaded billions of us to buy MP3 players, laptops and phones, usually at higher prices than before. Much of this is due to technical innovations and unpara...

9 Tammi 202334min

I’ve spent weeks analyzing Steve Jobs’ career and in today’s show, I’ll share how he uses psychological biases and principles to influence people and even manipulate them. Steve was a master of persua...

2 Tammi 202340min

I’ve spent +30 hours this year talking to psychology experts. In today’s show, I share the 5 best lessons I’ve learnt. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newslet...

27 Joulu 202240min

Stories stick in your mind. In this episode, you’ll learn why, and how you can tell a better story. Joining me today is storytelling expert Dr J.J. Peterson. We discuss the great stories behind Apple,...

19 Joulu 202232min

Want to make a good decision? Don’t make it in the afternoon. In today’s show, NYT bestselling author Dan Pink explains the science behind perfect timing. We share the worst decision in the history of...

12 Joulu 202222min

Back in the 1800s, the people of Prussia ditched their gold and silver jewellery in favour of iron jewellery. That’s right, the wealthy, reputable, noble people across the region proudly wore, iron. T...

5 Joulu 202227min