The Brand Marketing Show10 Marras 2020

How A Passion For Gardening Is Creating Social Change

It goes without saying that businesses need to be profitable to survive.

But more and more, they must also embrace public sentiment in order to attract and engage with their audience.

Customers are much more likely to spend according to their personal values. That much has become blatantly obvious this year!

Which means - social change has real business value.

Today on the show, I'm excited to welcome one of our clients onto the show as my guest. Wendy is the founder of Up On The Rooftop, a business that provides traditional and sustainable gardening solutions for the small-space urban dweller, so whether you have a balcony, rooftop, verandah or just a front step we have the solutions to not only establish a thriving garden but to make it resilient to even the black thumbs of the world!

I really wanted to share Wendy's story about developing, launching and growing her business, and I think many of you will resonate with much of what she shares.

She has a really clear vision and it's not necessarily about selling product, it's about helping to transform the way we live so that our environmental impact is lighter and kinder.

The way she has used that vision to inform her social media content, and her marketing in general, has made it REALLY successful. She's been able to attract and build a large audience with high levels of engagement.

And off the back of that, she's been able to build an incredible business.

So without further ado, let me welcome Wendy to the show, and let's hear her story.

Listen as Wendy and I chat about building a business around her big vision.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(345)

How to plan an ecommerce promotional calendar for steady, profitable growth

A 40% discount on a 50% margin product doesn't cost you 40% of your profit. It costs you 80%. In this episode of The Brand Marketing Show, Catherine Langman walks through the arithmetic almost nobody ...

10 Syys 37min

I bought from a brand I'd wanted for months. I'll never buy from them again.

I finally bought from a brand I'd been following for months, and by the time I'd paid I felt slightly worse about myself than when I started. This episode is about why. Every website contains a predic...

3 Syys 38min

Your revenue grew. Your profit didn't. Here's how to get it back.

A premium brand in its second decade raised its ad spend by around sixty per cent. Revenue rose around twenty. Profit fell, and the founder was certain the cause was her advertising. The advertising a...

27 Elo 29min

How to Price Your Premium Brand for Profitable Growth

Your gross margin looks healthy – and it's probably lying to you. In this episode of The Brand Marketing Show, I show you how to price a premium brand for profitable growth, with real numbers from two...

20 Elo 39min

Why "just sell direct" is bad advice for premium brands (and the best advertising you're not paying for)

Your best advertising isn't an ad – it's someone else's shelf. And "just go direct" probably talked you out of it. Everyone is telling premium brands to cut out the middleman and go direct-to-consumer...

13 Elo 33min

Boring doesn't stop the scroll. Here's what does.

If your content doesn't stop the scroll, it's not because your packing-orders Reel lost to a better one. It lost to the four hundred similar versions that came before it, which had already taught her ...

6 Elo 25min

The real reason I don't buy from most brands (& the incredibly simple solution)

I'm the customer premium brands want most – and I recently realised I'd walked straight past one I should have loved, for a whole year, while actively shopping for exactly what they sell. In this epis...

30 Heinä 33min

The marketing mistake that costs more than your ad spend

"If I could just crack Meta, I'd be able to scale." I hear a version of this almost every week – and it's almost always wrong. In this episode of The Brand Marketing Show, I make the case that growing...

22 Heinä 37min