Colin Gray on Podcasting for Retailers - run your own podcast? be a podcast guest?
Podcasting is a great way to attract customers to your business, and begin that trust-building conversation with them. Last year on the podcast Tom Schwab of Goodbye Crutches named being a podcast gue...
7 Maalis 201630min
Bureau Direct's Dominic Irons explains how focusing on the customer grew them to 3,500 orders/m
Dominic Irons is the co-owner of Bureau Direct a multi-award-winning mail order stationery retailer. Dominic has grown his low AOV business up to 3,500 orders per month at peak using a range of method...
26 Helmi 201631min
Customer Attraction Tips with Shopify 3: 20 Ways to Increase your Email Signs Ups
In this podcast we’re going to talk about how to maximise the number of unknown potential customers we can turn into known potential customers – ie how to get more people to sign up to your emails. Th...
24 Helmi 201633min
Deborah Lippmann's Mark Lippmann discusses running a multimillion dollar business and Apple Pay
Mark Lippmann is the Managing Partner and Co-Founder at Deborah Lippmann. Deborah Lippmann, the eCommerce business, sells a makeup range focused on nails designed by Deborah Lippmann herself – one of ...
22 Helmi 201634min
Customer Attraction Tips with Shopify 2: Customer First Content Marketing
In this podcast I’m going to take you through: 1. What sort of ‘content’ we’re talking about 2. Why it’s important to create content to build the conversation with unknown potential customers 3. The c...
17 Helmi 201635min
William May Jewellers' Jonny Lomax discusses doubling Christmas sales
Jonny Lomax is eCommerce and Marketing Manager at William May Jewellers. William May has been involved in the British jewellery industry for 190 years(!), they sell vintage jewellery specialising in l...
15 Helmi 201635min
Customer Attraction Tips 1: Marketing you can use to get the Attention of Potential Customers
In this podcast I’m going to take you through: 1. Why attraction is important, and what it means 2. The importance of building trust in your conversations (what I mean by conversations!) 3. The three ...
10 Helmi 201627min
Takeaways from The Delivery Conference – including ASOS, House of Fraser, John Lewis, and M&S
Our host Chloe Thomas attended The Delivery Conference powered by MetaPack last week, and now brings you her pick of the tips and lessons shared there. Specially distilled for the smaller eCommerce re...
8 Helmi 201654min
