AI and Organic TikTok tips for eCommerce Success with slo Denim's Kristian Hansen

AI and Organic TikTok tips for eCommerce Success with slo Denim's Kristian Hansen

In this episode we find out how a sustainable denim brand is fighting against fast fashion.

We are joined by Kristian Hansen, co-founder and CEO of slø, a brand that has gained success by being honest and building a community of like-minded people.

We cover some big topics in the eCommerce world!

The company is currently raising capital to build their own facility and achieve their goal of making people happy by providing jeans that fit, regardless of gender identity.

In this episode we discuss:

  • How sustainability can drive community
  • How to get organic conversions from TikTok
  • Why you need a ‘mission-first’ approach to product development
  • Practical tips for creating a community
  • Ways to implement authenticity in your marketing
  • How to get the most out of ChatGPT


Timestamps:

[00:29] The role of TikTok marketing in fashion.

[04:51] How slø is expanding to fashion.

[07:43] The 'Instagram model' and having a small, versatile content-based team.

[12:05] Market to a segmented, diverse community for successful growth.

[15:34] How the customer feedback loop powers community growth.

[18:28] Social media audience wants entertainment, not sales.

[24:36] Training ChatGPT to generate reliable information efficiently.

[29:51] eCommerce trends to watch


Find out more about Treyd at https://ecmp.info/treyd

.

.

.



This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Jaksot(622)

Beyond 7 Figures: Building a High-Growth, High-Profit eCommerce Business with Jay O’Neill

Beyond 7 Figures: Building a High-Growth, High-Profit eCommerce Business with Jay O’Neill

Jay O’Neill is an in-house specialist at growing retailers through digital marketing, CRO, and tech stack optimisation. Here's some of his achievements:scaled soak.com from £2 to £80milliondrove digit...

27 Tammi 202532min

Top Tip for eCommerce Growth in 2025 feat. 9 experts

Top Tip for eCommerce Growth in 2025 feat. 9 experts

Every January, we create an episode that serves as your comprehensive guide to achieving success in the year ahead. We ask each of our guests "What's your Top Tip for eCommerce Success in 2025?"Here's...

20 Tammi 202531min

The Person in Personalisation: How to Humanize the eCommerce Customer Experience with author David Mannheim

The Person in Personalisation: How to Humanize the eCommerce Customer Experience with author David Mannheim

David Mannheim is the author of “The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal”. AND founder of Made With Intent. Hit PLAY to hear:...

13 Tammi 202532min

Why Focus is Wunderbrow’s Key Growth Strategy with Diego Mandelbaum

Why Focus is Wunderbrow’s Key Growth Strategy with Diego Mandelbaum

Diego Mandelbaum is the CEO at KF Beauty, a privately owned beauty company based in the UK, who own one of the most recognizable make-up brands launched in the last few years Wunderbrow.com. Founded i...

6 Tammi 202534min

Sustainability Practices for Interiors Brands with Jules Haines and Mirry Christie from The Green Room

Sustainability Practices for Interiors Brands with Jules Haines and Mirry Christie from The Green Room

Mirry Christie is founder of sustainability consultancy B·ABLE and Jules Haines is the founder at award winning luxury interiors resale platform Haines. They both have STACKS of brand-side experience ...

30 Joulu 202433min

How to Launch a New Product Range: Lessons from Beards & Daisies with Joy Young

How to Launch a New Product Range: Lessons from Beards & Daisies with Joy Young

Joy Young is the eCommerce and Marketing Manager at Beards & Daisies, sellers of plants and flowers. Founded in 2015, they now sell via their B2C Shopify store which does over 10,000 orders a month, w...

23 Joulu 202429min

Industry West’s Journey to a 90% B2B Revenue Boost with Ian Leslie

Industry West’s Journey to a 90% B2B Revenue Boost with Ian Leslie

Ian Leslie is the CMO at US B2B homewares brand Industry West. It all started with Industry West in 2010… now they have a Shopify store and B2B sales reps, with sales of over $20m a year. Hit PLAY to...

16 Joulu 202433min

How Wild and Stone Achieved 7-Figure eCommerce Growth with Warren Jonas

How Wild and Stone Achieved 7-Figure eCommerce Growth with Warren Jonas

Warren Jonas is the CEO and co-founder at Wild & Stone sellers of eco-friendly household products. Founded in 2018, the range now includes over 100 eco-friendly products which they sell via their Shop...

9 Joulu 202428min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
rss-rahamania
rss-sisalto-kuntoon
ostan-asuntoja-podcast
rss-lahtijat
hyva-paha-johtaminen
rss-startup-ministerio
rss-sami-miettinen-neuvottelija
rss-seuraava-potilas
lakicast
herrasmieshakkerit
leadcast
rahapuhetta
rss-porssipuhetta
rss-rentotapaus
rss-tyoelamasta-podcast
rss-viisas-raha-podi