Loyalty Points, Referrals, and User-Generated Content with Laura Crawford from Mama Bamboo
eCommerce MasterPlan10 Heinä 2023

Loyalty Points, Referrals, and User-Generated Content with Laura Crawford from Mama Bamboo

Laura Crawford, co-founder of Mama Bamboo, shares valuable marketing insights behind the award-winning and eco-friendly nappies and wipes brand.

Laura discusses the power of face-to-face shows and email nurturing journeys to boost traffic, as well as tips on reducing carbon footprint.

She also talks about the importance of community, AI Chat GPT, and using TikTok for organic growth.

In this episode we discuss:

  • Tips to achieving B Corp certification
  • The benefits of using Shopify for its eCommerce store
  • How to balance in-house versus outsourced areas of a business
  • The role of face-to-face shows in your marketing strategy
  • Advice for reducing a business's carbon footprint
  • What the best email nurturing journeys for customers are
  • Using TikTok for organic growth in e-commerce

Time stamps:

[03:07] How Laura used Shopify for an easy website launch.

[07:54] Working with a small team of five and outsourced marketing expertise.

[10:16] Reaching out to wholesalers for the need of on-shelf presence.

[15:54] The mission to become the most recommended eco nappy brand.

[21:51] Achieving awards for products and sustainability.

[25:43] Why face-to-face shows matter.

[27:29] Working from home and how the company reduces their carbon footprint


.

.



This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Jaksot(622)

The Cards2Cash Growth Story: SEO, Payments & Smart Scaling – with Caleb Slater

The Cards2Cash Growth Story: SEO, Payments & Smart Scaling – with Caleb Slater

Caleb Slater is the managing director at Cards2Cash a platform enabling customers to sell unwanted gift cards. Founded in 2022 (when Caleb was just 16) it operates on a custom website, has recently ex...

29 Joulu 202526min

eCommerce Meets High Street: How Wardrobe at The Cross Wins with Personalization and Trust, with Hilary Large

eCommerce Meets High Street: How Wardrobe at The Cross Wins with Personalization and Trust, with Hilary Large

Hilary Large is the owner at Wardrobe at The Cross, a women’s fashion boutique. Launched in 2023, they sell via their physical high street store, and via their Shopify website and have already built t...

22 Joulu 202531min

How Flare Audio Survived Meta Ad Chaos and Still Grew to £5M+

How Flare Audio Survived Meta Ad Chaos and Still Grew to £5M+

Davies Roberts is co-CEO and co-founder of Flare Audio, the sound technology company who retail headphones, earplugs, and ear tools. Founded in 2010 they now sell globally via their Shopify store, Ama...

15 Joulu 202544min

Behind Dorwest’s Success: Trust, Systems, and a Smarter Way to Scale Online

Behind Dorwest’s Success: Trust, Systems, and a Smarter Way to Scale Online

Ben Boughton-White is the Operations Director at Dorwest, experts in herbal pet care since 1948. Selling globally via wholesale, marketplaces, Crufts! and their own Shopify store, they now do over 50,...

8 Joulu 202534min

The Power of Focus: How Neve’s Bees Grew by Doing Less, Better – with Julie Macken

The Power of Focus: How Neve’s Bees Grew by Doing Less, Better – with Julie Macken

Julie Macken is the Deputy Queen Bee of Neve’s Bees a family business turning the produce of their bee hives and local beekeepers into products that are now certified 100% natural. Founded in 2017, th...

1 Joulu 202537min

What Would You Do as Head of eCommerce tasked with massively improving operational efficiency? – with Jaime Hill

What Would You Do as Head of eCommerce tasked with massively improving operational efficiency? – with Jaime Hill

In this WWYD episode, eCommerce Director Jaime Hill – whose career spans Monsoon, FatFace, Jack Wills, Oak Furnitureland, Hurtigruten, and more – joins host Chloe Thomas to share how she’d approach on...

24 Marras 202533min

From Bedroom Startup to £15 Million: The Cheeky Panda Story with Chris Forbes

From Bedroom Startup to £15 Million: The Cheeky Panda Story with Chris Forbes

Chris Forbes is the co-founder at Cheeky Panda, leading the bamboo revolution selling toilet paper, period products, kitchen roll and more. Founded in 2016 they now sell via multiple international Sho...

17 Marras 202530min

Growing a Fashion Brand: Lavender Hill’s Approach to PR, Sustainability, and Profitability with Isobel Ridley

Growing a Fashion Brand: Lavender Hill’s Approach to PR, Sustainability, and Profitability with Isobel Ridley

Isobel Ridley is the founder at Lavender Hill, a women’s fashion brand focused on ethically made luxurious staples. Founded in 2013 then now sell exclusively via their Shopify store, turning over arou...

10 Marras 202525min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
ostan-asuntoja-podcast
hyva-paha-johtaminen
rss-rahamania
herrasmieshakkerit
rss-lahtijat
rahapuhetta
rss-tarkeista-asioista-2
rss-sami-miettinen-neuvottelija
rss-muutoksenanatomiaa-podcast
rss-rentotapaus
rss-doulapodi
rss-bisnesta-bebeja
rss-sisalto-kuntoon
kultaiset-hoitajat
rss-uppoava-vn-laiva
rss-bisneksen-pehmea-puoli