The 4 Best Marketing Strategies in 2023 with the brilliant Ian Leslie, Industry West
eCommerce MasterPlan27 Marras 2023

The 4 Best Marketing Strategies in 2023 with the brilliant Ian Leslie, Industry West

Ian Leslie is the CMO at US homewares brand Industry West. It all started with Industry West in 2010… now they have a Shopify store and B2B sales reps, with sales of over $20m a year.

He's back on the show AGAIN to share his latest insights on the eCommerce market with host Chloe Thomas and all of you listening.

Always insightful, in this episode we discuss:

  • The main decision to move from Magento to Shopify
  • How do you enhance interaction with B2B customers on Shopify?
  • Why they're redesigning their Shopify store already
  • The four best marketing strategies used by Industry West
  • What is the significance of customer research in decision-making?
  • The surprising role of SMS marketing

Time stamps:

[08:19] Hoping for the best iteration of the site.

[11:52] Encourage the team to understand customers and trade.

[13:55] Direct mail with unique promo codes drives results.

[18:31] Catalogs are costly, but direct mail is more manageable.

[20:50] The Book explores free will and decision-making process.

[23:21] Essential analytics and audience targeting.


.

.

.



This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Jaksot(621)

Prezzybox's Zak Edwards on how to grow in a highly competitive category

Prezzybox's Zak Edwards on how to grow in a highly competitive category

Zak Edwards is the managing director of Prezzybox. Prezzybox is a multiaward winning UK Online Only eCommerce business. Specialising in retailing gifts. Prezzybox.com is the complete online gift solut...

6 Heinä 201532min

ECCO's Hilary Fletcher on how to grow and sell a Bricks and Clicks business

ECCO's Hilary Fletcher on how to grow and sell a Bricks and Clicks business

Hilary Fletcher (until VERY recently) was Co-Owner of ECCO Shoes Oxford. ECCO Oxford has been a Bricks and Clicks eCommerce business selling the ECCO shoes range since 2002. Originally selling from on...

29 Kesä 201532min

Muck Munchers' Martin Harvey on how to grow fast in year one

Muck Munchers' Martin Harvey on how to grow fast in year one

Martin Harvey is an eCommerce stalwart (launched his first eCommerce site in 2000). A highly respected and experienced managing director and marketing director within the B2C direct marketing sector, ...

23 Kesä 201534min

Sugru's Linda Muck on the importance of analytics and driving traffic to an online only eCommerce business

Sugru's Linda Muck on the importance of analytics and driving traffic to an online only eCommerce business

Linda Muck is the eCommerce Manager at Sugru looking after the marketing and website for the Sugru eCommerce business. Sugru is an Online Only eCommerce business with a thriving wholesale arm which se...

12 Kesä 201526min

Allergy Best Buy's Andrew Wilson on buying an online only eCommerce business and content marketing

Allergy Best Buy's Andrew Wilson on buying an online only eCommerce business and content marketing

Andrew Wilson is a Mail Order Marketing genius (in fact his was the first eCommerce training workshop I ever attended, way back in the early 2000s), who works with many eCommerce businesses around the...

11 Kesä 201541min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
hyva-paha-johtaminen
ostan-asuntoja-podcast
rss-rahamania
herrasmieshakkerit
rss-rentotapaus
rss-seuraava-potilas
rss-sami-miettinen-neuvottelija
rahapuhetta
kultaiset-hoitajat
rss-lahtijat
rss-startup-ministerio
rss-tarkeista-asioista-2
rss-lain-elamaa
rss-markkinointiradio
rss-sisalto-kuntoon
rss-asiakaskokemusklubi