Fashion! CRM Marketing and Customer Retention with Ted Baker’s Nicky Lomax

Fashion! CRM Marketing and Customer Retention with Ted Baker’s Nicky Lomax

Nicky Lomax is a super star CRM leader–most recently spending 4 and a half months at global fashion retailer Ted Baker as Head of CRM to build and train the new team, fix the CRM tech stack and database, launch SMS, cut costs, and put in place a killer strategy for 2024.

Hit PLAY to hear:

  • The importance of CRM in eCommerce
  • How to start building your CRM strategy
  • Going about doing a CRM audit
  • Why negotiation is an crucial CRM skill
  • The role of the team and leadership in CRM

Key timestamps to dive straight in:

[03:32] Nicky’s eCommerce journey.

[07:36] Cost per acquisition is going up; focus on retaining existing customers.

[09:05] Get into SMS and get your strategy right.

[14:03] Assess strategy, reporting, team, tech, and delivery.

[16:13] Optimising supplier relationships to maximize budget efficiency.

[19:20] Team collaboration and involvement in decision-making crucial.

[20:52] Nicky’s Top Tips!

Full episode notes here: https://ecmp.info/489

Contact SHOPLINE >>> https://ecmp.info/shopline

Genie offer: 30% off for the first 2 months >> https://ecmp.info/genie

.



This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Jaksot(622)

needi’s Gifting Formula for 7-Digit Growth and Success with Louise Doyle

needi’s Gifting Formula for 7-Digit Growth and Success with Louise Doyle

Louise Doyle is the co-founder and CEO of needi. Who are revolutionising corporate gift giving via their Shopify eCommerce site. The website launched in 2021 and to date they’ve done £1.5 million in s...

24 Maalis 202529min

How B2B eCommerce store Vegetarian Express Drives Success by Serving Sustainability

How B2B eCommerce store Vegetarian Express Drives Success by Serving Sustainability

Jane Firth is the Sustainability Manager at Vegetarian Express. A B Corp with a Shopify B2B eCommerce store selling the largest range of plant-based ingredients for foodservice in the UK. Trusted by t...

17 Maalis 202533min

How Scott Leggo Balances Creativity and Business for Growth and 7-Digit Success

How Scott Leggo Balances Creativity and Business for Growth and 7-Digit Success

Scott Leggo is the Founder & Managing Director of Scott Leggo Gallery, sellers of premium quality Australian artworks and gifts. They sell via their Shopify store and real world gallery. Founded 7 yea...

10 Maalis 202536min

The Power of Purpose: How B Corp Values Fuel eCommerce Growth at Sarah Raven, with Ash Pallet

The Power of Purpose: How B Corp Values Fuel eCommerce Growth at Sarah Raven, with Ash Pallet

Ash Pallet has just finished 8 years as Senior Digital and eCommerce Manager at Sarah Raven, one of the UK’s largest gardening brands. It’s a B Corp, founded in 1999, selling via catalogues and a BigC...

3 Maalis 202532min

How Cooki Haircare Grew from 4 Sales a Day to $3M with Jaimee Vilela

How Cooki Haircare Grew from 4 Sales a Day to $3M with Jaimee Vilela

Jaimee Vilela is the Managing Director and Owner at Cooki Haircare. A D2C solid shampoo bar brand selling via their Shopify store and Wholesale. Founded in 2020 they grew 10x in 2024 from $170k to $1....

24 Helmi 202539min

Doubling Down on Faire: Bare Kind's Post-Spring Fair Strategy with Andrew Kemp

Doubling Down on Faire: Bare Kind's Post-Spring Fair Strategy with Andrew Kemp

Andrew Kemp is the MD at Bare Kind, the animal saving bamboo sock company. Founded in 2017 and selling via Shopify and Faire they now do £700,000 a year, and sell into a 1,000 retailers. Hit PLAY to ...

17 Helmi 202539min

Building a $2M eCommerce Brand Through Community-Driven Marketing with My Little Moppet's Hema Natesan

Building a $2M eCommerce Brand Through Community-Driven Marketing with My Little Moppet's Hema Natesan

Hema Natesan is the Founder & CEO at My Little Moppet, a Shopify store that’s India’s number 1 destination for healthy kids food. With over 7,000 verified 5 star reviews, their core marketing strategy...

10 Helmi 202526min

Why 2025 is the Year of Integration in eCommerce with Jim Herbert

Why 2025 is the Year of Integration in eCommerce with Jim Herbert

Jim Herbert is the CEO at Patchworks, an eCommerce focused iPaaS who are all about helping you automate and streamline your data. Jim joins us to share why integration and automation are game-changer...

3 Helmi 202542min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
rss-rahamania
rss-sisalto-kuntoon
ostan-asuntoja-podcast
rss-lahtijat
hyva-paha-johtaminen
rss-startup-ministerio
rss-sami-miettinen-neuvottelija
rss-seuraava-potilas
lakicast
herrasmieshakkerit
leadcast
rahapuhetta
rss-porssipuhetta
rss-rentotapaus
rss-tyoelamasta-podcast
rss-viisas-raha-podi