How to Launch a New Product Range: Lessons from Beards & Daisies with Joy Young

How to Launch a New Product Range: Lessons from Beards & Daisies with Joy Young

Joy Young is the eCommerce and Marketing Manager at Beards & Daisies, sellers of plants and flowers. Founded in 2015, they now sell via their B2C Shopify store which does over 10,000 orders a month, wholesale customers like Dunelm, and have a team dedicated to looking after business customers for everything from corporate gifting and interior design to commercial installations.

Hit PLAY to hear:

  • Adding new products strategically
  • Using a phased approach to product launches
  • Investing in technology for project management
  • Making sure teams work together
  • Focusing on the customer and their needs

Key timestamps to dive straight in:

[06:28] Expanding customer base with frequently-purchased products.

[08:52] Team structure and what they outsource.

[13:33] Stagger launch phases for continuous promotional opportunities.

[14:23] Prioritize action, iterate quickly, embrace imperfection.

[18:10] Communication and feedback are key elements to success.

[20:46] Houseplants becoming interior decor, not horticulture.

[22:46] Listen to Joy’s Top Tips!

Full episode notes here: https://ecmp.info/522

Download your copy of “Home Goals” now >>> https://ecmp.info/homegoals

.

.



This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Jaksot(622)

AI Chatbot Strategy that Delivers with Parts Town’s Paul Hancox

AI Chatbot Strategy that Delivers with Parts Town’s Paul Hancox

Paul Hancox, SVP of eCommerce at Parts Town, a leading distributor of OEM foodservice, HVAC, and residential appliance parts. A predominantly B2B eCommerce business, selling via their custom website, ...

14 Heinä 202534min

How Dapper Boi Bootstrapped to $1.3M with Preorders and Viral Content, with Vicky Pasche

How Dapper Boi Bootstrapped to $1.3M with Preorders and Viral Content, with Vicky Pasche

Vicky Pasche is the founder and CEO at Dapper Boi, a gender-less body-inclusive apparel line. Selling via their Shopify store. Founded in 2015 in 2024 they hit $1.36million. Hit PLAY to hear: How on...

7 Heinä 202533min

Nip + Fab’s Secrets to Creating Profitable First Orders and Powerful Customer Personas in Beauty eCommerce

Nip + Fab’s Secrets to Creating Profitable First Orders and Powerful Customer Personas in Beauty eCommerce

Frederica Watson is the Head of eCommerce at UK beauty brand Nip + Fab. Founded over 10 years ago, they sell via their Shopify store and wholesale, and the DTC eCommerce site has a 7-figure turnover. ...

30 Kesä 202531min

From Local Waste to John Lewis Shelves: The ReBorn Growth Story with Brian Walmsley

From Local Waste to John Lewis Shelves: The ReBorn Growth Story with Brian Walmsley

Brian Walmsley is the founder and CEO at ReBorn, the world’s first homewares brand made entirely from local waste. Founded in 2022 they now sell via wholesale, Amazon, and their Shopify store, and are...

23 Kesä 202529min

What 10 Years of Hosting the eCommerce MasterPlan Podcast Taught Me with Chloë Thomas

What 10 Years of Hosting the eCommerce MasterPlan Podcast Taught Me with Chloë Thomas

What 10 Years of Hosting the eCommerce MasterPlan Podcast Taught Me with Chloë Thomas Ten years. 100s of episodes. Thousands of insights. As host of the eCommerce MasterPlan Podcast, Chloë Thomas has ...

16 Kesä 202544min

Building a £20 Million Tea Brand: Customer Experience and Growth with Bird & Blends' Mike Turner

Building a £20 Million Tea Brand: Customer Experience and Growth with Bird & Blends' Mike Turner

Mike Turner is the founder and MD of Bird & Blend Tea Co. Developing, producing and selling the UK’s largest range of unique and exciting tea blends. Founded in 2012 Bird & Blend are on track to drive...

9 Kesä 202533min

From Lockdown Startup to Global Brand: The Possum Play Approach to eCommerce Expansion

From Lockdown Startup to Global Brand: The Possum Play Approach to eCommerce Expansion

Renee Cizel & Giorgia Rossi from Possum Play, sellers of the play sofa that transforms into 100s of different configurations! Founded in 2021 they now sell internationally via their 3 country specific...

2 Kesä 202529min

How Asan Cup’s Social Sustainability Purpose Boosted eCommerce Sales with Ira Guha

How Asan Cup’s Social Sustainability Purpose Boosted eCommerce Sales with Ira Guha

Ira Guha is the founder at Asan Cup who are on a mission to eradicate period poverty and tampon waste with their innovative reusable menstrual cup. Designed and patented whilst Ira was a graduate stud...

26 Touko 202527min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
rss-rahamania
ostan-asuntoja-podcast
hyva-paha-johtaminen
rss-lahtijat
rss-sisalto-kuntoon
rss-seuraava-potilas
rss-sami-miettinen-neuvottelija
rss-startup-ministerio
herrasmieshakkerit
rahapuhetta
lakicast
rss-porssipuhetta
asuntoasiaa-paivakirjat
rss-set-for-life-sijoita-ja-vaurastu
rss-viisas-raha-podi
rss-vaikuttavan-opettajan-vierella