The Person in Personalisation: How to Humanize the eCommerce Customer Experience with author David Mannheim

The Person in Personalisation: How to Humanize the eCommerce Customer Experience with author David Mannheim

David Mannheim is the author of “The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal”. AND founder of Made With Intent.

Hit PLAY to hear:

  • Why most personalisation isn’t personal—and how to fix it
  • The surprising link between empathy and customer retention
  • Netflix’s 10-year lesson on making personalisation work
  • The one question every brand should ask to connect deeply
  • Easy, actionable steps to humanize your marketing today

Key timestamps to dive straight in:

[05:38] Debate over email subject lines' impact importance.

[08:18] Feeling nickel-and-dimed; brands lack personalization empathy.

[11:24] In-store vs. online: personalization, empathy difference.

[13:16] Personalization: Familiarity, acknowledgment, care, intimacy, authenticity, listening.

[19:31] Brands should prioritize personalization for customer retention.

[23:12] Framework created; personalization start routes explored.

[24:30] Understanding intent personalizes communication in eCommerce.

[25:51] Listen to David’s Top Tips!


Full episode notes here: https://ecmp.info/525

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

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