How We Use Stories to Sell
RESTAURANT STRATEGY16 Maalis 2020

How We Use Stories to Sell

#53 - How We Use Stories to Sell

Humans are storytellers. For thousands of years we've used stories to communicate things to each other. It's ingrained in us, and woven through just about every aspect of what we do… most especially in how we conduct commerce.

By that I mean, how we TRANSACT… how merchants sell things, and how consumers make decisions about what products to buy.

So then how exactly do we use stories to sell? I think they fall into one of 5 categories.

  1. Stories that communicate a brand’s mission… their WHY
  2. Stories that spark conversation
  3. Stories that validate price
  4. Stories that bring deeper appreciation for the product or the brand
  5. Stories as mythology.

I'm sharing stories for a bunch of different restaurants and brands, hoping that you'll find inspiration to apply the lessons to your own businesses.

Case studies on Epsiode #53:

Finally a reminder about our two online workshops launching this summer!

~ CLICK HERE TO LEARN MORE ~

Jaksot(540)

Founder of Craveworthy Brands, Gregg Majewski (ENCORE)

Founder of Craveworthy Brands, Gregg Majewski (ENCORE)

#523 - Founder of Craveworthy Brands, Gregg Majewski (ENCORE) ***** This week's episode is brought to you by: OVATION OVATION provides frictionless feedback, streamlined guest recovery, and operationa...

9 Helmi 1h 13min

Why Not Raise Prices Every Single Month?

Why Not Raise Prices Every Single Month?

#522 - Why Not Raise Prices Every Single Month? *****  This week's episode is brought to you by: MARGIN EDGEVISIT: https://www.marginedge.com/lp/chip This week's episode is brought to you by: RESTAUR...

5 Helmi 16min

Busy Isn't the Same as Productive

Busy Isn't the Same as Productive

#521 - Busy Isn't the Same as Productive *****   This week's episode is brought to you by: KICKFINVISIT: https://kickfin.com/demo/ This week's episode is brought to you by: AJINOMOTOVISIT: https://aji...

2 Helmi 14min

Good Is No Longer Good Enough

Good Is No Longer Good Enough

#520 - Good Is No Longer Good Enough *****  This week's episode is brought to you by: MARGIN EDGEVISIT: https://www.marginedge.com/lp/chip This week's episode is brought to you by: RESTAURANT SCALE S...

29 Tammi 18min

8 Ways to Increase Revenue (Without Spending a Dime on Marketing)

8 Ways to Increase Revenue (Without Spending a Dime on Marketing)

#519 - 8 Ways to Increase Revenue (Without Spending a Dime on Marketing) *****   This week's episode is brought to you by: KICKFINVISIT: https://kickfin.com/demo/ This week's episode is brought to you...

26 Tammi 26min

8 Bold Predictions for the Future of Restaurants

8 Bold Predictions for the Future of Restaurants

#518 - Eight Bold Predictions for the Future of Restaurants *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management. Col...

22 Tammi 18min

8 Leadership Tips for 2026

8 Leadership Tips for 2026

#517 - Eight Leadership Tips for 2026 ***** This week's episode is brought to you by: DAVO Automate your sales taxes using DAVO BY AVALARA. The software integrates with most POS systems. It sets aside...

19 Tammi 14min

What is GOOD Marketing?

What is GOOD Marketing?

#516 - What is GOOD Marketing? *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to ...

15 Tammi 14min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
rss-rahapodi
mimmit-sijoittaa
ostan-asuntoja-podcast
rss-rahamania
rss-sisalto-kuntoon
rahapuhetta
sijoituspodi
herrasmieshakkerit
rss-laakispodi
rss-bisnesta-bebeja
rss-karon-grilli
rss-draivi
rss-sami-miettinen-neuvottelija
rss-lahtijat
rss-seuraava-potilas
rss-paasipodi
rss-tyoelamasta-podcast
rss-myynnin-mehustamo