The Power of Positioning

The Power of Positioning

#60 - The Power of Positioning

Humans are remarkably bad at remembering new information. It's why eyewitness testimony is so unreliable. Usually repetition is required to make an impression. In an attempt to shortcut the system, marketers have used a concept called "positioning" to embed themselves into the minds of prospective consumers.

And companies use it on you every single day, all day long...

On this week's episode I share a bunch of examples to help hammer home this idea: Coke, Standford, Chevrolet, Apple, Mast Brother's Chocolate, and more.

** CLICK HERE to download the Marketing Pillars Workbook **

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(589)

How to CRUSH Street Fairs, Famers Markets, and Community Events (ENCORE)

How to CRUSH Street Fairs, Famers Markets, and Community Events (ENCORE)

#588 - How to CRUSH Street Fairs, Famers Markets, and Community Events (ENCORE) ***** Tickets are available now for the Restaurant Profitability Summit! This is our biggest event of the year, but atte...

24 Syys 14min

AI Phone Answering Can Save You Tens of Thousands of Dollars in 2026

AI Phone Answering Can Save You Tens of Thousands of Dollars in 2026

#587 - AI Phone Answering Can Save You Tens of Thousands of Dollars in 2026 *****  Tickets are available now for the Restaurant Profitability Summit! This is our biggest event of the year, but attenda...

21 Syys 37min

How to Use AI to Market Your Restaurant (And Actually Get Results)

How to Use AI to Market Your Restaurant (And Actually Get Results)

#586 - How to Use AI to Market Your Restaurant (And Actually Get Results) *****  Tickets are available now for the Restaurant Profitability Summit! This is our biggest event of the year, but attendanc...

17 Syys 34min

THE ULTIMATE GUIDE TO RESTAURANT PROFITABILITY - How to Actually Make Money in This Business

THE ULTIMATE GUIDE TO RESTAURANT PROFITABILITY - How to Actually Make Money in This Business

#585 - THE ULTIMATE GUIDE TO RESTAURANT PROFITABILITY - How to Actually Make Money in This Business *****  Tickets are available now for the Restaurant Profitability Summit! This is our biggest event ...

14 Syys 53min

How to Get More Customers Without Spending Another Dollar

How to Get More Customers Without Spending Another Dollar

#584 - How to Get More Customers Without Spending Another Dollar *****  Tickets are available now for the Restaurant Profitability Summit! This is our biggest event of the year, but attendance is capp...

10 Syys 18min

STORYTIME (20) - Teaching Your Staff How to Tell Stories About the Job

STORYTIME (20) - Teaching Your Staff How to Tell Stories About the Job

#583 - STORYTIME (20) - Teaching Your Staff How to Tell Stories About the Job ***** Tickets are available now for the Restaurant Profitability Summit! This is our biggest event of the year, but attend...

7 Syys 15min

STORYTIME (19) - First Timers Will Change Your Business

STORYTIME (19) - First Timers Will Change Your Business

#582 - STORYTIME (19) - First Timers Will Change Your Business ***** Tickets are available now for the Restaurant Profitability Summit! This is our biggest event of the year, but attendance is capped ...

3 Syys 12min

STORYTIME (18) - A Better Goodbye

STORYTIME (18) - A Better Goodbye

#581 - STORYTIME (18) - A Better Goodbye ***** Tickets are available now for the Restaurant Profitability Summit! This is our biggest event of the year, but attendance is capped at 200 people. Get you...

31 Elo 15min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
vallattomat
psykopodiaa-podcast
mimmit-sijoittaa
rss-rahapodi
rss-oivalluksia-rahasta-elamasta
ostan-asuntoja-podcast
hyva-paha-johtaminen
rss-paasipodi
rss-sami-miettinen-neuvottelija
inderespodi
rss-hereilla
oppimisen-psykologia
rss-pinnan-alle
rss-startup-ministerio
rss-kaupan-tila
rss-bisnesta-bebeja
lakicast
rahapuhetta
rss-muutoksenanatomiaa-podcast