The Problem with "Better"
RESTAURANT STRATEGY18 Touko 2020

The Problem with "Better"

#62 - The Problem with "Better"

Why should I eat at your restaurant instead of the one down the street?

Because you’re "better"?

Better in what way? And says who? And when did they decide that? And what criteria did they use to make their decision? Using "better" as an argument to attract customers is a trap that a lot of marketers fall into and I want to show you specific ways to avoid it.

This week's episode is the third and final installment of the Positioning Trilogy... three episodes all about how you can successfully position your product in the minds of your customers.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(571)

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STORYTIME (7) - The Power of Asking One More Question

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STORYTIME (6) - Googling a Broken Ballerina

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STORYTIME (5) - Ever Hear the One About the Chicken Trophy?

STORYTIME (5) - Ever Hear the One About the Chicken Trophy?

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STORYTIME (4) - WOW Moments Are Almost ALWAYS Manufactured

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#567 - STORYTIME (4) - WOW Moments Are Almost ALWAYS Manufactured ***** Tickets are available now for the Restaurant Profitability Summit! This is our biggest event of the year, but attendance is capp...

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STORYTIME (3) - Putting Kids at the Center of Everything

STORYTIME (3) - Putting Kids at the Center of Everything

#566 - STORYTIME (3) - Putting Kids at the Center of Everything ***** Tickets are available now for the Restaurant Profitability Summit! This is our biggest event of the year, but attendance is capped...

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STORYTIME (2) - Above and Beyond in Spain

STORYTIME (2) - Above and Beyond in Spain

#565 - STORYTIME (2) - Above and Beyond in Spain   ***** Tickets are available now for the Restaurant Profitability Summit! This is our biggest event of the year, but attendance is capped at 200 peopl...

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STORYTIME (1) - Playing Defense at the Door

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#564 - STORYTIME (1) - Playing Defense at the Door ***** Tickets are available now for the Restaurant Profitability Summit! This is our biggest event of the year, but attendance is capped at 200 peopl...

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How to Work 5 Hours a Week MAX (ENCORE)

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#563 - How to Work 5 Hours a Week MAX (ENCORE) *****  The Restaurant Opening Bootcamp will save you tens of thousands of dollars in costly mistakes. Run by restaurant coach, Chris Hughes, this 12-week...

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