RESTAURANT STRATEGY7 Syys 2020

Positioning and Repositioning

#78 - Positioning and Repositioning

Back on Episodes #60, 61, and 62 we talked all about how to position a brand, understanding the importance of differentiating yourself in the market. We review the concept and talk about the best ways to go about that, but then turn our attention to the idea of repositioning. Once the market becomes saturated, the questions becomes: How do you find a new way to differentiate yourself?

The key is to change your focus, meaning what you draw the consumer's attention to.

To illustrate the point, I use Subway Sandwich Shops as an example. They are the #1 fast food restaurant in the world by market share, and they have successfully repositioned themselves twice so far. It's an incredible feat and one we can learn from. Of course, the company is struggling these days... sales have slipped in each of the past 5 years, and it begs the question: How might the successfully reposition themselves again?

I try to answer that question with an idea of my own. It's certainly not the only idea out there, and perhaps not even the best. Just a brainstorm if you will. And I hope it'll give you an idea of how you might do this for your restaurant.

P.S. - Click Here to reserve your spot in the E-Mail Strategy Live Online Workshop

(It's 50% OFF right now!!!)

Kokeile Premiumia

Nauti 14 päivää ilmaiseksi

Tilaa Premium

Jaksot(542)

The Keys to a Successful Pre-Shift Meeting

#413 - The Keys to a Successful Pre-Shift Meeting ***** This week's episode is brought to you by: TIME FORGE TIME FORGE provides labor management for efficient teams. Recruit, retain, and manage your ...

20 Tammi 202522min

Supercharge Your Email List Growth in 2025

#412 - Supercharge Your Email List Growth in 2025 ***** This week's episode is brought to you by: AVERO Increase your profitability using the industry's best kept secret weapon. VISIT: https://avero...

16 Tammi 202516min

Two Ways Inventory Can Save You BIG Money (ENCORE)

#411 - Two Ways Inventory Can Save You BIG Money (ENCORE) ***** This week's episode is brought to you by: TIME FORGE TIME FORGE provides labor management for efficient teams. Recruit, retain, and mana...

13 Tammi 202519min

The Do's and Don'ts of Working with a Marketing Agency (ENCORE)

#410 - The Do's and Don'ts of Working with a Marketing Agency (ENCORE) ***** This week's episode is brought to you by: MARQII MARQII is your one-stop-shop for listings management and reputation mana...

9 Tammi 202528min

A System for Everything in Your Restaurant (ENCORE)

#409 - A System for Everything in Your Restaurant (ENCORE) ***** This week's episode is brought to you by: TORK TORK understands that expectations for food service, sustainability, and guest experien...

6 Tammi 202526min

Getting Organized with My 2025 Marketing Calendar

#408 - Getting Organized with My 2025 Marketing Calendar ***** This week's episode is brought to you by: MARQII MARQII is your one-stop-shop for listings management and reputation management. Collec...

2 Tammi 202528min

Ten Affirmations to Take into the New Year

#407 - Ten Affirmations to Take into the New Year ***** This week's episode is brought to you by: TORK TORK understands that expectations for food service, sustainability, and guest experience are hi...

30 Joulu 202424min

Behold the Power of First Approach

#406 - Behold the Power of First Approach ***** This week's episode is brought to you by: AVERO Increase your profitability using the industry's best kept secret weapon. VISIT: https://averoinc.com/...

26 Joulu 202414min

Kaikki yhdessä sovelluksessa

Kuuntele kaikki suosikkipodcastisi ja -äänikirjasi yhdessä paikassa.

Sinulle valikoitua sisältöä

Podme-sovelluksessa kokoat suosikkisi helposti omaan kirjastoosi. Saat meiltä myös kuuntelusuosituksia!

Jatka kuuntelua koska tahansa

Voit jatkaa siitä mihin jäit, myös offline-tilassa.

Premium

9,99 €/kk

Kaikki premium-podcastit
Ei mainoksia
Ei sitoutumista, peruuta koska tahansa

Aloita 14 päivän kokeilu

Premium

13,99 €/kk

Kaikki premium-podcastit
Ei mainoksia
Ei sitoutumista, peruuta koska tahansa
Yksi lisäkäyttäjä

Kokeile 14 päivää maksutta

Suosittua kategoriassa Liike-elämä ja talous

Tarinat ja äänet, joita rakastat kuunnella

Kuuntele kaikki suosikkipodcastisi ja -äänikirjasi

Lue lisää