RESTAURANT STRATEGY7 Syys 2020

Positioning and Repositioning

#78 - Positioning and Repositioning

Back on Episodes #60, 61, and 62 we talked all about how to position a brand, understanding the importance of differentiating yourself in the market. We review the concept and talk about the best ways to go about that, but then turn our attention to the idea of repositioning. Once the market becomes saturated, the questions becomes: How do you find a new way to differentiate yourself?

The key is to change your focus, meaning what you draw the consumer's attention to.

To illustrate the point, I use Subway Sandwich Shops as an example. They are the #1 fast food restaurant in the world by market share, and they have successfully repositioned themselves twice so far. It's an incredible feat and one we can learn from. Of course, the company is struggling these days... sales have slipped in each of the past 5 years, and it begs the question: How might the successfully reposition themselves again?

I try to answer that question with an idea of my own. It's certainly not the only idea out there, and perhaps not even the best. Just a brainstorm if you will. And I hope it'll give you an idea of how you might do this for your restaurant.

P.S. - Click Here to reserve your spot in the E-Mail Strategy Live Online Workshop

(It's 50% OFF right now!!!)

Kokeile Premiumia

Nauti 14 päivää ilmaiseksi

Tilaa Premium

Jaksot(542)

The Importance of First Approach

#397 - The Importance of First Approach ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and ...

25 Marras 202421min

Three Simple Frameworks to Help Your Marketing

#396 - Three Simple Frameworks to Help Your Marketing ***** This week's episode is brought to you by: AVERO Increase your profitability using the industry's best kept secret weapon. VISIT: https://...

21 Marras 202431min

Eight Keys to Being a GREAT Leader

#395 - Eight Keys to Being a GREAT Leader ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free an...

18 Marras 202428min

Do You Need to Hire a PR Company?

#394 - Do You Need to Hire a PR Company? ***** This week's episode is brought to you by: MARQII MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one...

14 Marras 202425min

We Suck at Training, But This is How to Do It Better (ENCORE)

#393 - We Suck at Training, But This is How to Do It Better (ENCORE) ***** This week's episode is brought to you by: TORK TORK understands that expectations for food service, sustainability, and gues...

11 Marras 202421min

Launching Your Own Cooking Show with Lenzy Ruffin

#392 - Launching Your Own Cooking Show with Lenzy Ruffin ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, b...

7 Marras 202455min

Getting More Orders with Chowly CEO, Sterling Douglass

#391 - Getting More Orders with Chowly CEO, Sterling Douglass ***** This week's episode is brought to you by: TORK TORK understands that expectations for food service, sustainability, and guest exper...

4 Marras 202441min

The 3 Things You Need to Do During a Slowdown (ENCORE)

#390 - The 3 Things You Need to Do During a Slowdown (ENCORE) ***** This week's episode is brought to you by: AVERO Increase your profitability using the industry's best kept secret weapon. VISIT: h...

31 Loka 202420min

Kaikki yhdessä sovelluksessa

Kuuntele kaikki suosikkipodcastisi ja -äänikirjasi yhdessä paikassa.

Sinulle valikoitua sisältöä

Podme-sovelluksessa kokoat suosikkisi helposti omaan kirjastoosi. Saat meiltä myös kuuntelusuosituksia!

Jatka kuuntelua koska tahansa

Voit jatkaa siitä mihin jäit, myös offline-tilassa.

Premium

9,99 €/kk

Kaikki premium-podcastit
Ei mainoksia
Ei sitoutumista, peruuta koska tahansa

Aloita 14 päivän kokeilu

Premium

13,99 €/kk

Kaikki premium-podcastit
Ei mainoksia
Ei sitoutumista, peruuta koska tahansa
Yksi lisäkäyttäjä

Kokeile 14 päivää maksutta

Suosittua kategoriassa Liike-elämä ja talous

Tarinat ja äänet, joita rakastat kuunnella

Kuuntele kaikki suosikkipodcastisi ja -äänikirjasi

Lue lisää