Preparing for the Second Wave

#13: Twenty Marketing Ideas to Boost Business We've spent the past few months talking big picture ideas, establishing a strong foundation for your business. But perhaps you're sitting there wondering,...

20 Touko 201923min

#12: Brand Marketing vs. Direct Marketing These are two totally different things that unfortunately get confused all the time. In today’s episode I walk you through both of them, show you the differen...

13 Touko 201921min

#11: Starting With Why This episode was inspired by two things... Simon Sinek's book "Start With Why" and an episode of the Tim Ferriss Show where he interviewed restauranteur, Nick Kokonas. The quest...

6 Touko 201919min

#10: The Digital Marketing Toolkit In this week's episode we're talking all about the Digital Marketing Toolkit, the variety of tools available to us as marketers to help us reach our target audience....

2 Touko 201919min

#9. What is a Customer Journey Map? What exactly is a Customer Journey Map? It’s a visual representation of the process a customer or prospect goes through to achieve a specific goal with your company...

24 Huhti 201922min

#8: Why Do You Want to Open a Restaurant? To be totally transparent... I think a lot of people go into business for the wrong reasons. They open restaurants because they think it'll be fun (which it s...

17 Huhti 201925min

#7: How to Build a Comprehensive Marketing Strategy What does your marketing strategy look like? Do you even have a marketing strategy? If you're like a lot of restaurant owners out there, it's non-ex...

10 Huhti 201919min

Fourth Marketing Pillar - DIFFERENTIATION We're starting to turn the corner now as we come to the fourth episode in a 5-show arc. We've been breaking down the Five Pillars of Marketing as a way of giv...

5 Huhti 201920min