INTERVIEW: Peter Fader, Wharton Professor and Bestselling Author
RESTAURANT STRATEGY21 Joulu 2020

INTERVIEW: Peter Fader, Wharton Professor and Bestselling Author

#93 - INTERVIEW: Peter Fader, Wharton Professor and Bestselling Author

This week's episode is sponsored by: CRAVER

Get a beautiful, branded app for your restaurant with CRAVER. This isn’t just some cookie cutter software… it will be an extension of your brand in your customer’s pockets. You will own your customer’s data, own the process by which they engage with you, and have direct access to their orders, commission free!

To learn more about they can help you build loyalty and drive revenue, visit their website: https://craverapp.com

*****

Peter Fader is a sought-after public speaker, a bestselling author, and a celebrated marketing professor at The Wharton School at The University of Pennsylvania. He's a pioneer when it comes to "customer centricity" and something he calls CLV - "customer lifetime value." He founded a company called Zodiac many years back, which he then sold to Nike. (They then used the analytics company to help them pivot from B2B to B2C and it has changed the trajectory of their company. You can read about their move from 2017 on. You can here about that HERE.)

On this week's episode Peter is sharing his work on this material, explaining how it applies to companies large and small, and then finally drills down to provide a sort of playbook for restaurants. This is one of the most thrilling interviews I've ever done and I hope you all get as much out of it as I did.

*****

IMPORTANT LINKS:

Purchase Peter's book, CUSTOMER CENTRICITY

Follow Peter on Twitter

Find Peter on LinkedIn

Learn more about his new company, Theta Equity Partners

*****

If you want to record a message for our 100th episode, I hope you'll click the link below and let the community know how this show has helped you and your restaurant. Some insight, breakthrough, idea, whatever... it can be 10 seconds or 5 minutes. Help me share your story:

CLICK THIS LINK

*****

Happy listening,
Chip Klose

P.S. - CLICK HERE to download the ONLY Restaurant Budget Template You'll Ever Need

Jaksot(540)

How to Inject True Hospitality into Our Restaurants

How to Inject True Hospitality into Our Restaurants

#531 - How to Inject True Hospitality into Our Restaurants ***** This week's episode is brought to you by: OVATION OVATION provides frictionless feedback, streamlined guest recovery, and operational i...

9 Maalis 38min

What Exactly is a Figure Eight?

What Exactly is a Figure Eight?

#530 - What Exactly is a Figure Eight? *****  This week's episode is brought to you by: MARGIN EDGEVISIT: https://www.marginedge.com/lp/chip This week's episode is brought to you by: RESTAURANT SCALE...

5 Maalis 11min

If You Can't Take a Vacation, You Don't Have a Business

If You Can't Take a Vacation, You Don't Have a Business

#529 - If You Can't Take a Vacation, You Don't Have a Business *****   This week's episode is brought to you by: KICKFINVISIT: https://kickfin.com/demo/ This week's episode is brought to you by: AJINO...

2 Maalis 15min

How to Find a POS That Works for You

How to Find a POS That Works for You

#528 - How to Find a POS That Works for You *****  This week's episode is brought to you by: MARGIN EDGEVISIT: https://www.marginedge.com/lp/chip This week's episode is brought to you by: RESTAURANT ...

26 Helmi 35min

Putting Employee Retention Front and Center

Putting Employee Retention Front and Center

#527 - Putting Employee Retention Front and Center *****   This week's episode is brought to you by: KICKFINVISIT: https://kickfin.com/demo/ This week's episode is brought to you by: AJINOMOTOVISIT: h...

23 Helmi 36min

Google Should Be at the Heart of Your Marketing Strategy

Google Should Be at the Heart of Your Marketing Strategy

#526 - Google Should Be at the Heart of Your Marketing Strategy *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management....

19 Helmi 11min

The Biggest Difference Between Independent Restaurants and Chains

The Biggest Difference Between Independent Restaurants and Chains

#525 - The Biggest Difference Between Independent Restaurants and Chains ***** This week's episode is brought to you by: OVATION OVATION provides frictionless feedback, streamlined guest recovery, and...

16 Helmi 21min

How to CRUSH Your Marketing Goals (ENCORE)

How to CRUSH Your Marketing Goals (ENCORE)

#524 - How to CRUSH Your Marketing Goals (ENCORE) *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management. Collect revie...

12 Helmi 23min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
rss-rahapodi
mimmit-sijoittaa
ostan-asuntoja-podcast
rss-rahamania
rss-sisalto-kuntoon
rahapuhetta
sijoituspodi
herrasmieshakkerit
rss-laakispodi
rss-bisnesta-bebeja
rss-karon-grilli
rss-draivi
rss-sami-miettinen-neuvottelija
rss-lahtijat
rss-seuraava-potilas
rss-paasipodi
rss-tyoelamasta-podcast
rss-myynnin-mehustamo