The ABCDs of Marketing
RESTAURANT STRATEGY15 Helmi 2021

The ABCDs of Marketing

#101 - The ABCDs of Marketing

This week's episode is brought to you by: BENTOBOX

BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29.

To learn more, visit: www.getbento.com/restaurantstrategy

*****

On Episode 101, I'm reviewing a framework I've developed for marketing any product or service. I call it the ABCDs of Marketing - a systematic approach for understanding any market.

A is for AUDIENCE

B is for BRANDING

C is for Competition

D is for DIFFERENTIATION

I take you through each one and introduce an exercise to help you apply the ideas to your own business. Before you do any sort of promotion, you need to understand these four areas. Getting clear on this will help you as we move forward.

THREE SMALL REQUESTS:

1. Leave a review and rating on Apple Podcasts

2. Follus us on FB and IG: @restaurantstrategy

3. Support our Sponsor: www.getbento.com/restaurantstrategy

*****

Happy listening,
Chip Klose

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(589)

How to CRUSH Street Fairs, Famers Markets, and Community Events (ENCORE)

How to CRUSH Street Fairs, Famers Markets, and Community Events (ENCORE)

#588 - How to CRUSH Street Fairs, Famers Markets, and Community Events (ENCORE) ***** Tickets are available now for the Restaurant Profitability Summit! This is our biggest event of the year, but atte...

24 Syys 14min

AI Phone Answering Can Save You Tens of Thousands of Dollars in 2026

AI Phone Answering Can Save You Tens of Thousands of Dollars in 2026

#587 - AI Phone Answering Can Save You Tens of Thousands of Dollars in 2026 *****  Tickets are available now for the Restaurant Profitability Summit! This is our biggest event of the year, but attenda...

21 Syys 37min

How to Use AI to Market Your Restaurant (And Actually Get Results)

How to Use AI to Market Your Restaurant (And Actually Get Results)

#586 - How to Use AI to Market Your Restaurant (And Actually Get Results) *****  Tickets are available now for the Restaurant Profitability Summit! This is our biggest event of the year, but attendanc...

17 Syys 34min

THE ULTIMATE GUIDE TO RESTAURANT PROFITABILITY - How to Actually Make Money in This Business

THE ULTIMATE GUIDE TO RESTAURANT PROFITABILITY - How to Actually Make Money in This Business

#585 - THE ULTIMATE GUIDE TO RESTAURANT PROFITABILITY - How to Actually Make Money in This Business *****  Tickets are available now for the Restaurant Profitability Summit! This is our biggest event ...

14 Syys 53min

How to Get More Customers Without Spending Another Dollar

How to Get More Customers Without Spending Another Dollar

#584 - How to Get More Customers Without Spending Another Dollar *****  Tickets are available now for the Restaurant Profitability Summit! This is our biggest event of the year, but attendance is capp...

10 Syys 18min

STORYTIME (20) - Teaching Your Staff How to Tell Stories About the Job

STORYTIME (20) - Teaching Your Staff How to Tell Stories About the Job

#583 - STORYTIME (20) - Teaching Your Staff How to Tell Stories About the Job ***** Tickets are available now for the Restaurant Profitability Summit! This is our biggest event of the year, but attend...

7 Syys 15min

STORYTIME (19) - First Timers Will Change Your Business

STORYTIME (19) - First Timers Will Change Your Business

#582 - STORYTIME (19) - First Timers Will Change Your Business ***** Tickets are available now for the Restaurant Profitability Summit! This is our biggest event of the year, but attendance is capped ...

3 Syys 12min

STORYTIME (18) - A Better Goodbye

STORYTIME (18) - A Better Goodbye

#581 - STORYTIME (18) - A Better Goodbye ***** Tickets are available now for the Restaurant Profitability Summit! This is our biggest event of the year, but attendance is capped at 200 people. Get you...

31 Elo 15min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
vallattomat
psykopodiaa-podcast
mimmit-sijoittaa
rss-rahapodi
rss-oivalluksia-rahasta-elamasta
hyva-paha-johtaminen
rss-hereilla
rss-paasipodi
ostan-asuntoja-podcast
inderespodi
rss-sami-miettinen-neuvottelija
rss-karon-grilli
rss-startup-ministerio
oppimisen-psykologia
rss-sisalto-kuntoon
rss-rahamania
pomojen-suusta
lakicast
rss-seuraava-potilas