RESTAURANT STRATEGY24 Touko 2021

Luxury vs. Commodity

#115 - Luxury vs. Commodity

*****

This week's episode is brought to you by: OVATION

Get more feedback, more reviews, and more revenue with Ovation. Get started with 2,000 FREE text messages by visiting ovationup.com/chip

*****

This week's episode is also sponsored by: RESTAURANT FUNNEL

Generate leads, turn those leads into contacts, and then convert those contacts into actual guests that will rave about their experience. To get started, they offer a free Marketing Report Card for your business. Visit restaurantfunnel.com/chip

*****

Even though they both get you from point A to point B… a Mercedes is twice as expensive as a Toyota. If you’re looking for a good red wine to pair with your steak, you might wander over to the aisle showcasing California Cabs. You’ll find that Screaming Eagle — if you’re lucky enough to even put your hands on a bottle — is ten times as expensive as Opus One. And the price tag for a brand new Hermes Birkin bag starts at about $35,000.

Okay… so why?

On this week’s episode we’re going to talk all about luxury versus commodity. Yes it’s about price and value… but there’s another component too this that’s worth discussing. And no you don’t have to serve a high-end product to high-end clientele for high-ticket prices to be able to apply these lessons to your own business.

IMPORTANT LINKS:

*****

Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me.

SUPPORT US: https://www.patreon.com/restaurantstrategy

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(571)

STORYTIME (7) - The Power of Asking One More Question

#570 - STORYTIME (7) - The Power of Asking One More Question ***** Tickets are available now for the Restaurant Profitability Summit! This is our biggest event of the year, but attendance is capped a...

23 Heinä 0s

STORYTIME (6) - Googling a Broken Ballerina

#569 - STORYTIME (6) - Googling a Broken Ballerina ***** Tickets are available now for the Restaurant Profitability Summit! This is our biggest event of the year, but attendance is capped at 200 peop...

20 Heinä 16min

STORYTIME (5) - Ever Hear the One About the Chicken Trophy?

#568 - STORYTIME (5) - Ever Hear the One About the Chicken Trophy? ***** Tickets are available now for the Restaurant Profitability Summit! This is our biggest event of the year, but attendance is ca...

16 Heinä 15min

STORYTIME (4) - WOW Moments Are Almost ALWAYS Manufactured

#567 - STORYTIME (4) - WOW Moments Are Almost ALWAYS Manufactured ***** Tickets are available now for the Restaurant Profitability Summit! This is our biggest event of the year, but attendance is capp...

13 Heinä 14min

STORYTIME (3) - Putting Kids at the Center of Everything

#566 - STORYTIME (3) - Putting Kids at the Center of Everything ***** Tickets are available now for the Restaurant Profitability Summit! This is our biggest event of the year, but attendance is capped...

9 Heinä 13min

STORYTIME (2) - Above and Beyond in Spain

#565 - STORYTIME (2) - Above and Beyond in Spain ***** Tickets are available now for the Restaurant Profitability Summit! This is our biggest event of the year, but attendance is capped at 200 peopl...

6 Heinä 16min

STORYTIME (1) - Playing Defense at the Door

#564 - STORYTIME (1) - Playing Defense at the Door ***** Tickets are available now for the Restaurant Profitability Summit! This is our biggest event of the year, but attendance is capped at 200 peopl...

2 Heinä 15min

How to Work 5 Hours a Week MAX (ENCORE)

#563 - How to Work 5 Hours a Week MAX (ENCORE) ***** The Restaurant Opening Bootcamp will save you tens of thousands of dollars in costly mistakes. Run by restaurant coach, Chris Hughes, this 12-week...

29 Kesä 18min