Excerpts from The Restaurant Marketing Mindset (ENCORE)

#22: Capturing Great Food Photography This week's episode is all about photography... specifically Food Photography. It's a big part of how I make my living, and an important way to attract customers ...

22 Heinä 201942min

#21: Learning How to Tell Great Stories I've been telling you week after week that the key to success... the key to your success... is to answer this one question: "What are the stories only you can t...

15 Heinä 201918min

#20: Use E-Mail Marketing to Drive Revenue This week’s episode is all about the importance of Permission Marketing. Perhaps you're asking: "What is permission marketing?" Seth Godin defines it as “the...

8 Heinä 201925min

#19: The Do's and Don'ts of Building a Restaurant Website Think of your website as your digital home. At the very least, it should be an extension of the hospitality you provide in the restaurant; at ...

1 Heinä 201923min

#18: Five Keys to Social Media Success Much of the work I do with my clients is Social Media Marketing, and yet I think a lot of small business owners can feel overwhelmed by it all. Just managing the...

24 Kesä 201932min

#17: Menu Magic Think about the people who dined in your restaurant last night. Couples, families, businessmen, friends, whatever... all of them were there for different reasons. They ordered differen...

17 Kesä 201919min

#16: SEO Crash Course for Restaurants SEO stands for Search Engine Optimization, and it's a crazy complicated topic that would take hours to effectively explain. But just because it's complex doesn't ...

10 Kesä 201923min

#15: 10 Books Every Restaurant Owner Should Read ** Click on any of the titles to order your own copy at Amazon.com ** 1. Purple Cow by Seth Godin 2. All Marketers Are Liars by Seth Godin 3. Permissio...

3 Kesä 201930min