The Journey of an Authentic Brand Strategist™: Meet Katherine Morales, APR

The Journey of an Authentic Brand Strategist™: Meet Katherine Morales, APR

Katherine Morales, APR, Authentic Brand Strategist™, is an award-winning, accredited public relations/marketing consultant and recognized "trailblazer" in the communications industry. As founder of Inflection Point Communications, she helps entrepreneurs and small to mid-sized businesses to connect with the best customers and clients to grow their companies. She's worked with major corporations including Chick-fil-A, Hewlett-Packard (HP) and Bayer CropScience; and, now she helps businesses discover the secret to growing their brands.

In this episode, she discusses:

  • the importance of authenticity as a business owner

  • the difference between public relations and marketing as well as why it's important for these two functions to work together

  • how she helps her clients build a sustainable business

  • the litmus test to knowing when it's time to leave an employer to go out on your own

  • what's dangerous about being in the age of alternative facts

Connect with Katherine!

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Produced by Ken Inge of Dead End Hip Hop

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