Journey to Jupiter: Discover the Life You'll Create2 Loka 2020

The Journey of an Authentic Brand Strategist™: Meet Katherine Morales, APR

Katherine Morales, APR, Authentic Brand Strategist™, is an award-winning, accredited public relations/marketing consultant and recognized "trailblazer" in the communications industry. As founder of Inflection Point Communications, she helps entrepreneurs and small to mid-sized businesses to connect with the best customers and clients to grow their companies. She's worked with major corporations including Chick-fil-A, Hewlett-Packard (HP) and Bayer CropScience; and, now she helps businesses discover the secret to growing their brands.

In this episode, she discusses:

the importance of authenticity as a business owner

benefits of being involved in your college's chapter of the Public Relations Society of America (she's on the state board for the Georgia Chapter)

the difference between public relations and marketing as well as why it's important for these two functions to work together

how she helps her clients build a sustainable business

the litmus test to knowing when it's time to leave an employer to go out on your own

what's dangerous about being in the age of alternative facts

Connect with Katherine!

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Produced by Ken Inge of Dead End Hip Hop

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