Jennie Weber (Best Buy) | Retail Media at the Center of CES
January is always the month of the Consumer Electronics Show in Las Vegas. So it’s fitting before this month ends that Jim talks with a CMO who knows lots about consumer electronics trends than most. ...
29 Tammi 202554min
Victoria Lozano (Crayola) | Leading the Charge in Creativity
Jim's guest this week on The CMO Podcast is Victoria Lozano, the EVP of Marketing at Crayola, the 122-year-old brand founded in Easton, Pa. by Edwin Binney and C. Howard Smith. The first Crayola produ...
22 Tammi 202555min
Lessons from the Next Generation CMO Academy at Deloitte University
For this week’s episode, Jim is returning to Deloitte’s Next Generation CMO Academy, with a listen into several of the conversations he has had with fellow marketing leaders, on how we hone and build ...
8 Tammi 202546min
Dea Lawrence (Variety) | Ring In The New Year With An 120 Yr Old Entertainment Icon
Happy New Year! Last year Jim had over 50 thoughtful conversations on The CMO Podcast, and he's kicking off 2025 with a doozy. The business of entertainment is increasingly the business of brand buil...
1 Tammi 202544min
Mark Sinnock & Joanna Lawrence (Havas) | The Global Annual Meaningful Brands Study
It is no surprise to any of you that the more meaningful your brand is to people, or customers, the more successful it will be. Well the good news is there is a company–Havas–who has been researching ...
18 Joulu 202455min
Michael Lacorazza (U.S. Bank) | A Legacy Bank Leaning on AI for Growth and Continues Creativity
We have had a number of banking CMOs on this show over the years, and, perhaps counterintuitively, every one of them has been insightful and interesting. This week's show continues that trend. Jim's g...
11 Joulu 202450min
Joe Cano (Zappos) | Delivering WOW Through 25 years of Service
The holiday season is in full swing, so this week Jim is paying a visit to one of the most loved retailers in the world. The guest this week on The CMO Podcast is Joe Cano, the Chief Marketing, Mercha...
4 Joulu 202455min
