The Manager’s Playbook 007: The Core Entertainment - Country Music, Nickelback, Bailey Zimmerman, Michael Rapino, Nate Smith, TikTok, Mental Health, Work Ethic

The Manager’s Playbook 007: The Core Entertainment - Country Music, Nickelback, Bailey Zimmerman, Michael Rapino, Nate Smith, TikTok, Mental Health, Work Ethic

In this episode of The Manager’s Playbook, Mauricio Ruiz dives into the transformative world of country music with The Core Entertainment. Discover why the genre is surging in popularity, the unique challenges faced by artists when mainstream acts crossover, and learn about the evolution of artist development, they’re pivotal deal with kingmaker Michael Rapino- CEO/President of Live Nation, how artists are succeeding with minimal resources, and the powerful role of social media in shaping their careers.

Join us as Kevin "Chief" Zaruk and Simon Tikhman, the founders of The Core Entertainment, share their experiences working with major acts like Nickelback to rising stars like Bailey Zimmerman and Nate Smith.

We also explore the importance of building a strong team, setting boundaries, and maintaining mental health and well-being in the demanding music industry. Don’t miss this deep dive into the hard work and dedication that drive success in music.


Ladies and gentlemen, a conversation like this doesn't come cheap. Without further ado, Chief Zaruk & Simon Tikhman.

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Inside the Playbook: Matthew Burnett and Jordan Evans on The UNTOLD Story of Daniel Caesar

Inside the Playbook: Matthew Burnett and Jordan Evans on The UNTOLD Story of Daniel Caesar

In this clip of The Manager's Playbook podcast, host Mauricio Ruiz sits down with renowned producers and artist managers Matthew Burnett and Jordan Evans. Together, they delve into the making of Danie...

20 Helmi 202510min

Inside the Playbook: Lex Borrero on Why Uplifting Latin Culture Matters

Inside the Playbook: Lex Borrero on Why Uplifting Latin Culture Matters

In this clip The Manager's Playbook Podcast, Mauricio Ruiz is joined by Lex Borrero, Artist Manager for TAINY and Co-Founder of NEON16 & NTERTAIN. Together, they dive into what makes a great artist ma...

19 Helmi 202519min

Inside the Playbook: Lex Borrero on the BEST ADVICE FOR ASPIRING ARTIST MANAGERS

Inside the Playbook: Lex Borrero on the BEST ADVICE FOR ASPIRING ARTIST MANAGERS

In this episode of The Manager's Playbook Podcast, Mauricio Ruiz is joined by Lex Borrero, Artist Manager for TAINY and Co-Founder of NEON16 & NTERTAIN. Together, they dive into what makes a great art...

18 Helmi 202511min

Inside the Playbook: Lex Borrero on How Songwriters Tell Stories, Not Songs!

Inside the Playbook: Lex Borrero on How Songwriters Tell Stories, Not Songs!

In this clip Lex Borrero, Artist Manager for TAINY, and Co-Founder at NEON16 & NTERTAIN, reveals the reasons why great songwriters are often seen as storytellers. Creative geniuses in their own right,...

17 Helmi 20259min

Inside the Playbook: Tyler Henry on The Power of Work Ethic in the Music Industry

Inside the Playbook: Tyler Henry on The Power of Work Ethic in the Music Industry

In this clip, Tyler Henry, Artist Manager for PARTYNEXTDOOR, WondaGurl, HARV, and Loshendrix, Partner at Range Music, and Co-Founder of the creative hub STURDY, shares his inspiring journey.Tyler disc...

16 Helmi 202513min

Inside the Playbook: Tyler Henry on How Being Prepared Got Him A Job At OVO Fest!

Inside the Playbook: Tyler Henry on How Being Prepared Got Him A Job At OVO Fest!

In this clip, Tyler Henry, Artist Manager (PARTYNEXTDOOR, WondaGurl, HARV, Loshendrix), Partner at Range Music, and Co-Founder of the creative hub STURDY, emphasizes the importance of doing your resea...

15 Helmi 202512min

Inside the Playbook: Tyler Henry on How PARTYNEXTDOOR wrote Rihanna's HIT Record

Inside the Playbook: Tyler Henry on How PARTYNEXTDOOR wrote Rihanna's HIT Record

In this clip, we delve into what it takes to identify a great artist. Highlighting examples such as Rosalía and PARTYNEXTDOOR, the conversation covers the need for a natural draw to the music, an exce...

15 Helmi 202511min

Inside the Playbook: Troy Carter on The Secret How To Grow A Music Artist From Nothing To Something

Inside the Playbook: Troy Carter on The Secret How To Grow A Music Artist From Nothing To Something

Troy Carter, Co-Founder and CEO of Venice Music, shares key strategies for small artists aiming to transition from small venues to larger ones. He emphasizes the importance of building demand in small...

14 Helmi 20258min

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