Remarkable Branding13 Touko 2022

The Origins Of Branding: What You Need To Know About Brand History

Welcome to the Remarkable Branding Podcast with Heather Murphy and Amin Ahmed. In this episode, we’re going to go back in time to explore the origins of branding.

We’ll discuss what Heather’s learned from one of her brand hero’s, Debbie Millman, about the Great Leap Forward and how when our brains changed we started to make marks to tell stories, show our connection to family groups and mark important landmarks. Cave paintings talk about social systems, hunting, and battle. This is around the same time people started to use makeup and flags to delineate who they are and who they belong to. It really became all about tying ourselves to a community with marks and colours. It served a function of keeping people safe, fed, and travelling efficiently. Before there were letters and words, there was early mark making.

Fast forward to 1876 and Registered Trademarks were established in the United States to delineate which products were safe. Visual brands were registered to corporations and companies like Bass Ale started to use product placement in fine art!

The term branding comes from a root meaning to “seer in.” Explore with us in the next episode how this impacts the soul and purpose of your brand. Do you know what you’re trying to seer in?

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Jaksot(13)

Ep 12

Today we're gonna be talking about some of the psychological principles that will help your prospects to engage with you. And, the biggest one that I wanna focus on is engaging the subconscious mind.

12 Elo 20229min

Ep 11

Today we're gonna be talking about how to implement some of those strategies with one of our favorite strategies in that storytelling.So we've been doing a lot of different storytelling while we've ta...

8 Elo 202210min

Ep 10

Today's episode is going to be quite delicious to talk about because we're going to dive into using the example of Betty crocker to talk about how trustworthiness has been established through brands.

8 Heinä 20223min

Ep 9

Today we're going to talk about the evolution of branding. What we're going to discuss is inspired by one of Heather's heroes in branding, Debbie Millman. This is her five waves of branding.

1 Heinä 20225min

Ep 8

Today we're going to be talking about how good branding can actually reduce stress, not only for you as a business owner, but also for your customers and your clients.

24 Kesä 20226min

Ep 7

Today, we're going to be talking about building a brand and we're going to be giving you a case study and a success story of one of the clients that we recently worked with.

17 Kesä 20226min

Ep 6

This is going to be an exciting episode!In the past episodes, we've talked a little bit about the silk road and some of the foundations of branding. But today, we have the opportunity to talk about so...

10 Kesä 20225min

Ep 5

Today we're going to be talking about how brands can build trust. This one's really exciting because we are going to be using one of our own clients as an example.

3 Kesä 20226min