Obsessed: Building A Brand People Love from Day One

Obsessed: Building A Brand People Love from Day One

This week we welcome Emily Heyward, the cofounder and chief brand officer of Red Antler as our guest to help understand what branding is all about, why it is so important and what it takes to build and sustain a remarkable brand. We discuss lessons learned from her career working with top companies such Casper, Boxed and Allbirds, and delve into the key concepts she unpacks in her recent book, including the "5 Why's", the power of focus and simplicity and the role of physical retail in creating an immersive and distinctive customer experience.

After our interview we jump into our new weekly segment “Remarkable or Forgettable?” where we give our hot takes on retail headlines, and deem them wow-worthy, best ignored or somewhere in between. This week's highlights include what to make of Macy's Investor Day pronouncements, what we can glean from recent retailer earning reports, Kohl's facing new challenge from an activist investor group, Best Buy's new hybrid store model and more.

Emily Heyward is the Co-Founder and Chief Brand Officer at Red Antler. Author of Obsessed: Building a Brand People Love from Day One available on Amazon and / or in Canada at Indigo Books.

Steve Dennis is an advisor, keynote speaker and author on strategic growth and business innovation. You can learn more about Steve on his website. The expanded and revised edition of his bestselling book Remarkable Retail: How To Win & Keep Customers in the Age of Disruption will be released April 13th and is now available for preorder at Amazon or just about anywhere else books are sold. Steve regularly shares his insights in his role as a Forbes senior contributor and on Twitter and LinkedIn. You can also check out his speaker "sizzle" reel here.


Michael LeBlanc is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career. Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast, The Voice of Retail, plus Global E-Commerce Tech Talks and The Food Professor with Dr. Sylvain Charlebois. You can learn more about Michael here or on LinkedIn.

Join us at the CommerceNext Growth Show in New York June 23rd and 24th with this exclusive discount code for 10% off general admission tickets and FREE retail tickets: Your code is "REMARKABLE" . See you in the Big Apple!

About Us

Steve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling author of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.


Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast. He has been recognized by the NRF as a global Top Retail Voice for 2025 and 2025 and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.

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The Customer is the Channel with guest Rob Mills, EVP, Chief Technology, Digital Commerce and Strategy Officer at Tractor Supply Company

The Customer is the Channel with guest Rob Mills, EVP, Chief Technology, Digital Commerce and Strategy Officer at Tractor Supply Company

“Silos belong on farms.”- Bob Thacker, former, Sears VP MarketingWe're moving on to the 3rd of the "8 Essentials of Remarkable Retail": Harmonized, which revolves around the idea that we must drop our...

24 Marras 202047min

Human-Centered Retail with guest Rishad Tobaccowala, author of Restoring the Soul of Business

Human-Centered Retail with guest Rishad Tobaccowala, author of Restoring the Soul of Business

"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."- Maya AngelouWe're moving on to the 2nd of the "8 Essentials...

17 Marras 202041min

Digitally Enabled

Digitally Enabled

This episode we begin the journey to remarkable by digging into Essential #1 in Steve's "8 Essentials of Remarkable Retail" framework. And we've gone global with a great panel of joining us from New Y...

10 Marras 202038min

Choose Remarkable

Choose Remarkable

"The problem is, you think you have time."- Carlos Castaneda, Journey to IxtlanAs we transition to the second part of our inaugural season, we take a brief look back at the core principles behind why ...

3 Marras 202036min

Challengers of the Status Quo with Coresight Research's CEO & Founder Deborah Weinswig

Challengers of the Status Quo with Coresight Research's CEO & Founder Deborah Weinswig

"How did you go bankrupt?" Bill asked."Two ways," Mike said. "Gradually, then suddenly."- Ernest Hemingway, The Sun Also ArisesWhy do so many companies defend the status quo even when it becomes incre...

27 Loka 202038min

The Future Will Not Be Evenly Distributed with Publicis' Chief Commerce Strategy Officer Jason "Retail Geek" Goldberg

The Future Will Not Be Evenly Distributed with Publicis' Chief Commerce Strategy Officer Jason "Retail Geek" Goldberg

William Gibson, the great American-Canadian speculative fiction author, once said: "The future is already here, it's just not very evenly distributed." This episode features a deep dive into several k...

20 Loka 202043min

The Collapse of the Middle with Deloitte Consulting's Kasey Lobaugh

The Collapse of the Middle with Deloitte Consulting's Kasey Lobaugh

In this episode we delve into a topic that sits at the core of the need to be remarkable: the on-going bifurcation of the retail market.For more than a decade success has largely been found at either ...

13 Loka 202043min

The End of Scarcity with best-selling author Seth Godin

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In this episode we talk about the end of scarcity that previously characterized much of retail's evolution. As we entered the 21st century, some 98% of all retail was done in brick & mortar locations ...

6 Loka 202047min

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