Everything You Wanted to Know About Private Brand (But Were Afraid To Ask!)

Why are private branding strategies becoming increasingly important to the retail industry? We unpack this question in detail, first clarifying some often confusing terminology, while also making the important distinction between "private labels" and "private brands." Mostly we center the important role of exclusive products in providing competitive differentiation, minimizing web-enabled price shopping and improving margins. We also call out how retailers young and old, vertically integrated and multi-line, are doubling down on private brands as a way to become more remarkable.

What's behind big shifts at Amazon, Target and Bed, Bath & Beyond? Why are DNVB's partnering up with legacy players like Nordstrom for semi-exclusive distribution? Why are Nike and others moving away from wholesale distribution to more exclusive, DTC channels? We take it all on!

But first we open up the with the Top 3 retail stories that caught our attention this past week, including some take-aways from "Singles Day" (aka the 11.11 Global Shopping Festival) and what to make of the big bounce back in sales and earnings for some legacy players--and the lack of profitability among many so-called disruptor brands. While we're not exactly sure just what the heck the "Metaverse" is (a second life for Second Life?), we do take on Facebook's (er, Meta's) plans to market it through their own physical stores.

Steve Dennis is an advisor, keynote speaker and author on strategic growth and business innovation. You can learn more about Steve on his website. The expanded and revised edition of his bestselling book Remarkable Retail: How To Win & Keep Customers in the Age of Disruption is now available at Amazon or just about anywhere else books are sold. Steve regularly shares his insights in his role as a Forbes senior contributor and on Twitter and LinkedIn. You can also check out his speaker "sizzle" reel here.

Michael LeBlanc is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career. Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast, The Voice of Retail, plus Global E-Commerce Tech Talks and The Food Professor with Dr. Sylvain Charlebois. You can learn more about Michael here or on LinkedIn.

Join us at the CommerceNext Growth Show in New York June 23rd and 24th with this exclusive discount code for 10% off general admission tickets and FREE retail tickets: Your code is "REMARKABLE" . See you in the Big Apple!

About Us

Steve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling author of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.

Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast. He has been recognized by the NRF as a global Top Retail Voice for 2025 and 2025 and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.