The Mall is Dead (Long Live the Mall) with best-selling author Alexandra Lange

Our guest this week is Alexandra Lange, famed architecture and design critic, and author of the brand new best-seller Meet Me by the Fountain: An Inside History of the Mall. In a wide-ranging interview we get Alexandra's perspectives on the history and cultural significant of shopping malls. We dig into the fascinating story of Victor Gruen and how his design ideas shaped the evolution of regional malls for decades. Then we explore how malls began to lose their relevance, particularly as department stores increasingly found themselves stuck in the boring middle. Lastly wonder what's next for malls and what it might take for them to have a remarkable future.

But first we give our hot-takes on the latest retail news, including shaky earnings reports from several wobbly unicorns: Warby Parker, Allbirds and The Real Real, contrasting their performance with Yeti's wholesale first growth strategy. We also discuss Signet's fire sale priced acquisition of one of the OG's of DTC, Blue Nile, before wrapping up with Bed, Bath & Beyond's decision to bail on one of its new private brands ("Wild Sage") after its rookie season.

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Past podcast episodes of note:

Understanding Warby Parker and Customer-Based Valuation with Dan McCarthy

The Great Wholesale v. DTC Debate with Simeon Siegel

About Alexandra

Alexandra Lange is a design critic. Her essays, reviews and profiles have appeared in numerous design publications including Architect, Harvard Design Magazine, and Metropolis, as well as in The Atlantic, New York Magazine, The New Yorker, and the New York Times. She is a columnist for Bloomberg CityLab, and has been a featured writer at Design Observer, an opinion columnist at Dezeen, and the architecture critic for Curbed.

Her latest book, Meet Me by the Fountain: An Inside History of the Mall, was published by Bloomsbury USA in June 2022.

Her previous book, The Design of Childhood: How the Material World Shapes Independent Kids was published by Bloomsbury USA in 2018. Research for the book was supported by a grant from the Graham Foundation for Advanced Studies in the Fine Arts. Design of Childhood was named one of Planetizen’s Top 10 Urban Planning Books of 2018 and has been an assigned text in art and architecture studios at ASU, Columbia, Harvard, MIT, UPenn, VCU and Yale.

Alexandra is also the author of Writing About Architecture: Mastering the Language of Buildings and Cities (Princeton Architectural Press, 2012), a primer on how to read and write architecture criticism, as well as the e-book The Dot-Com City: Silicon Valley Urbanism (Strelka, 2012), which considers the message of the physical spaces of Facebook, Google, and Apple.

In 2021, Alexandra became editorial advisor to the podcast New Angle: Voice, produced by the Beverly Willis Architecture Foundation. The podcast showcases the work of pioneering women of American architecture, and the first five-episode season featured Julia Morgan, Natalie de Blois, Helen Fong, Norma Sklarek and Florence Knoll. Several episodes were broadcast on 99 Percent Invisible.

Alexandra co-wrote and co-produced “Masters of Modern Design: The Art of the Japanese American Experience,” a 2019 KCET Artbound documentary on Japanese American designers in the postwar era, which was based on one of her Curbed columns. “Masters of Modern Design” won a 2020 LA Area Emmy Award.

Radio and podcast appearances include NPR Weekend Edition and Marketplace, as well as Studio 360, 99 Percent Invisible, Decoder Ring, The Brian Lehrer Show on WNYC and Think on KERA. Alexandra has lectured widely at universities, museums and design conferences on topics ranging from the history of women architecture critics to the opulent modernism of Alexander Girard to the best use of social media by architects. She has also taught design criticism at New York University and the School of Visual Arts.

Alexandra was a 2014 Loeb Fellow at the Harvard Graduate School of Design. She won a 2018 New York Press Club Award for Feature Reporting – Internet for her Curbed story, “No Loitering, No Skateboarding, No Baggy Pants,” on teens and public space. In 2019, she was awarded a Steven Heller Prize for Cultural Commentary by AIGA. In 2020, Alexandra was the recipient of the Stephen A. Kliment Oculus Award from AIA New York, given to architectural journalists. She was also awarded the 2020 BRIO Prize by the eponymous Swedish toy company, which honors researchers and non-profits focused on creating a better world through play.

Alexandra has long been interested in the creation of modern domestic life, a theme running through Design Research: The Store that Brought Modern Living to American Homes (Chronicle, 2010), which she co-authored with Jane Thompson, as well as her contributions to Serious Play: Design in Midcentury America (Yale, 2018), Alexander Girard: A Designer’s Universe (Vitra, 2016), Formica Forever (Metropolis, 2013), and Eero Saarinen: Shaping the Future (Yale, 2006). Her latest contributions on the topic include a chapter on design for children in Scandinavian Design and the United States, 1890 – 1980 (Prestel, 2020) and the foreword to Designing Motherhood (MIT Press, 2021). Her 2005 dissertation, “Tower Typewriter and Trademark: Architects, Designers and the Corporate Utopia, 1956-1964,” discussed the design programs and design networks at postwar American corporations.

About Us

Steve Dennis is an advisor, keynote speaker and author on strategic growth and business innovation. You can learn more about Steve on his website. The expanded and revised edition of his bestselling book Remarkable Retail: How To Win & Keep Customers in the Age of Disruption is now available at Amazon or just about anywhere else books are sold. Steve regularly shares his insights in his role as a Forbes senior contributor and on Twitter and LinkedIn. You can also check out his speaker "sizzle" reel here.

Michael LeBlanc is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career. Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast, The Voice of Retail, plus Global E-Commerce Tech Talks , The Food Professor with Dr. Sylvain Charlebois and now in its second season, Conversations with CommerceNext! You can learn more about Michael here or on LinkedIn.

Be sure and check out Michael's latest venture for fun and influencer riches - Last Request Barbecue, his YouTube BBQ cooking channel!

Join us at the CommerceNext Growth Show in New York June 23rd and 24th with this exclusive discount code for 10% off general admission tickets and FREE retail tickets: Your code is "REMARKABLE" . See you in the Big Apple!

About Us

Steve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling author of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.

Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast. He has been recognized by the NRF as a global Top Retail Voice for 2025 and 2025 and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.