The Third Big Wave of Digital Advertising: A Deep Dive Into Retail Media Networks with Andrew Lipsman

Our guest this week is Andrew Lipsman, Principal Analyst at Insider Intelligence, recorded live at the recently completed GroceryShop event in Las Vegas.

We go deep into the burgeoning world of retail media networks, exploring what they are, how they work, and why they have become arguably the most exciting growth area for retailers in recent memory. We dig into the key accelerants and enablers, how success requires a significant shift in organizational mindset, and what challenges need to be overcome to best balance the customer experience with retailers desire to chase incremental profits. And we can't pass up the opportunity to get Andrew's perspective on the holiday shopping season.

But first we give our hot-takes on the week in retail news, kicking off with our thoughts on Michelle Gass's departure from Kohl's, before moving to the stock market frenzy unleashed by better inflation numbers. We also unpack profit warnings from Capri and others ,and what to make of earnings reports from retail disruptors like Mytheresa (the good), Allbirds (the bad) and Warby Parker (the maybe). We close with a brief discussion of Amazon's reported profitability review, before dipping into the department of useless headlines.

Links

Kohl's Retail Fight Club

Michael Kliger

Dan McCarthy

Lauren Weiner

About Andrew

Andrew Lipsman is a Principal Analyst at Insider Intelligence, focusing on retail and ecommerce. Recent coverage includes grocery ecommerce, retail media networks, D2C brands, social commerce, mobile retail apps, holiday shopping, and Amazon Prime Day.

Previously, Andrew was SVP of Marketing & Insights at comScore, covering multiple industries and overseeing the company’s global marketing insights and thought leadership initiatives.

He has specialized in several coverage areas in addition to retail, including social media, mobile, digital advertising and cross-platform marketing. Andrew has been a regular contributor to the Journal of Advertising Research and is frequently quoted by leading news organizations like the New York Times, Wall Street Journal, Advertising Age, CNN, Fortune, Reuters and Bloomberg.

Andrew holds an MBA from Northwestern’s Kellogg School of Management and his undergraduate degree from Duke University.

About Us

Steve Dennis is an advisor, keynote speaker and author on strategic growth and business innovation. You can learn more about Steve on his website. The expanded and revised edition of his bestselling book Remarkable Retail: How To Win & Keep Customers in the Age of Disruption is now available at Amazon or just about anywhere else books are sold. Steve regularly shares his insights in his role as a Forbes senior contributor and on Twitter and LinkedIn. You can also check out his speaker "sizzle" reel here.

Michael LeBlanc is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career. Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast, The Voice of Retail, plus Global E-Commerce Tech Talks , The Food Professor with Dr. Sylvain Charlebois and now in its second season, Conversations with CommerceNext! You can learn more about Michael here or on LinkedIn.

Be sure and check out Michael's latest venture for fun and influencer riches - Last Request Barbecue, his YouTube BBQ cooking channel!

Join us at the CommerceNext Growth Show in New York June 23rd and 24th with this exclusive discount code for 10% off general admission tickets and FREE retail tickets: Your code is "REMARKABLE" . See you in the Big Apple!

About Us

Steve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling author of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.

Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast. He has been recognized by the NRF as a global Top Retail Voice for 2025 and 2025 and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.