Drum: Africa’s revolutionary magazine
Witness History17 Tammi 2025

Drum: Africa’s revolutionary magazine

Drum was considered to be the first African lifestyle magazine with a readership of 40,000 in its 1950s heyday. It was first printed in South Africa in 1951 and became a voice of resistance during Apartheid.

Drum hit newsstands in 12 countries across the continent after former World War Two pilot Jim Bailey bought the publication after the first two editions flopped. Jim changed the focus by telling African stories by African writers and shining a spotlight on music, culture and life in the illegal drinking joints known as shebeens.

Black writers including Henry Nxumalo, known as Mr Drum, were credited with revolutionising journalism and literature in South Africa. Reena Stanton-Sharma speaks to Jim's son Prospero Bailey.

Eye-witness accounts brought to life by archive. Witness History is for those fascinated by the past. We take you to the events that have shaped our world through the eyes of the people who were there. For nine minutes every day, we take you back in time and all over the world, to examine wars, coups, scientific discoveries, cultural moments and much more.

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(Photo: The Drum Office in 1954. Credit: Jurgen Schadeberg from The Schadeberg Collection)

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