28. Jenny Sagström CEO, Sköna - Why your brand matters in this day of age!

28. Jenny Sagström CEO, Sköna - Why your brand matters in this day of age!

In this episode, we speak with Jenny Sagström CEO, Sköna, the high-tech branding, and marketing agency out of San Francisco with many of the world's B2B SaaS companies on their client list - you guessed it, about branding! Working with the likes of Snowflake Jenny knows what it takes to build a brand that stands out in this day of age. She shares with us her perspective on brand vs marketing, why they are different, and why both matter.

The trick is in the execution and timing, knowing when to focus on demand gen vs doubling down on the brand building, making sure you are consistent, accurate, and speedy in all your communication. She also taps into what key functions must be managed in-house in terms of demand and gen and brand, and when you need to consider hiring outside expertise to accelerate brand awareness.

For anyone building a brand and looking for inspiration on the topic, this is a great episode!

Jaksot(210)

154. Johan van Mil, Co-Founder & Managing Partner, Peak - What does it take to raise capital today for an early stage SaaS?

154. Johan van Mil, Co-Founder & Managing Partner, Peak - What does it take to raise capital today for an early stage SaaS?

In this episode, we chat with Johan van Mil, Co-Founder and managing partner at Peak, a venture firm specializing in seed and pre-seed investments in software companies and marketplaces. Johan shares ...

3 Syys 202447min

153. Kevin Goeminne, CEO, CHILI publish - How to win the Fortune 500 game!

153. Kevin Goeminne, CEO, CHILI publish - How to win the Fortune 500 game!

In this episode, we speak with Kevin Goeminne, CEO of CHILI Publish, an AI-powered creative platform that integrates into your MarTech stack to help brands and agencies create designs at scale with re...

28 Elo 202454min

152. Daniel Eisenberg, Head of Expansion, Deel - How data-driven growth strategies are accelerating Deel’s path to $1 billion ARR!

152. Daniel Eisenberg, Head of Expansion, Deel - How data-driven growth strategies are accelerating Deel’s path to $1 billion ARR!

In our latest episode, we’re catching up with Daniel Eisenberg, Head of Expansion at Deel, to dive into how the company is shaking up the global HR space. Deel has been on a fast track, expanding rapi...

20 Elo 202459min

151. Jonas Jonsson, CEO, 4C Strategies - How a bundling of services and software can increase long term Software ARR!

151. Jonas Jonsson, CEO, 4C Strategies - How a bundling of services and software can increase long term Software ARR!

In this episode, we speak with Jonas Jonsson, CEO, 4C Strategies, the leading provider of organizational readiness and military training management solutions through their Exonaut® software and adviso...

13 Elo 202457min

150. Stijn Smet, Head of Customer Success, Whale - How the CS team can leverage product usage data to unlock future revenue!

150. Stijn Smet, Head of Customer Success, Whale - How the CS team can leverage product usage data to unlock future revenue!

In this episode, we speak with Stijn Smet, Head of Customer Success at Whale, the AI-powered software for documenting processes and training employees. It helps companies systemize and scale by aligni...

6 Elo 202456min

149. Bas Willems, VP Corporate & Product Marketing, DataSnipper - The Role of Product Marketing in Early-Stage Growth!

149. Bas Willems, VP Corporate & Product Marketing, DataSnipper - The Role of Product Marketing in Early-Stage Growth!

In this episode, we speak with Bas Willems, VP of Corporate and Product Marketing, DataSnipper, the Intelligent Automation Platform within Excel that accelerates the speed and quality of your audit an...

30 Heinä 202457min

148. Joliene van Grieken, Founding Partner, The Growth Syndicate - How to Create Demand!

148. Joliene van Grieken, Founding Partner, The Growth Syndicate - How to Create Demand!

In this episode, we speak with Joliene van Grieken, Founding Partner, The Growth Syndicate, a collective of experienced growth leaders focused on helping B2B software companies develop their in-house ...

3 Heinä 202445min

147. Erwin van der Vlist, Founder, Speakap - Founder-Led Expansion: The Game-Changer for Successful U.S. Market Entry!

147. Erwin van der Vlist, Founder, Speakap - Founder-Led Expansion: The Game-Changer for Successful U.S. Market Entry!

In this episode, we speak with Erwin van der Vlist, Founder of Speakap, the employee experience platform that improves communication, facilitates better onboarding and learning experiences, and helps ...

25 Kesä 202454min

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