38. Mikael Johnsson Co-Founder and General Partner, Oxx - Product-Market fit is not what you think it is!

38. Mikael Johnsson Co-Founder and General Partner, Oxx - Product-Market fit is not what you think it is!

In this first episode in a 3 series show on the lifecycle of a B2B SaaS company, we speak with Mikael Johnsson Co-Founder and General Partner, Oxx, a specialist SaaS investor, backing Europe's most promising B2B SaaS scale-ups from Series A and beyond. In this episode, we focus on Product-Market fit! We talk to Mikael about the importance of getting this part of the journey right, before kicking in the gears! Some of the key elements we cover are: -Why is Product-Market fit so important for B2B SaaS companies? -What is Product-Market fit and how is it defined? -How do you measure it, and how do you know if you have established a Product-Market fit? -Who's responsible in the organization for achieving this?

Here is a spoiler alert, Product-Market fit is not defined by how successful you are with your sales! Tune in to learn what really defines and tells you if you have established a real Product-Market fit!

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195. Peter Sunna, CPO, Kognic – How We Win: Why Kognic’s CPO Ditched their Roadmap for a Strategy That Actually Aligns Teams

195. Peter Sunna, CPO, Kognic – How We Win: Why Kognic’s CPO Ditched their Roadmap for a Strategy That Actually Aligns Teams

In this episode, we’re joined by Peter Sunna (ex-Contentful, Commercetools), now leading product at Kognic, an annotation platform that helps cars “see” via camera & LiDAR for ADAS and autonomous driv...

9 Loka 202552min

194. Frida Ahrenby, CMO, Rillion – From Zero to 10: How Frida Ahrenby Built a Lean, High-Output Marketing Team at Rillion

194. Frida Ahrenby, CMO, Rillion – From Zero to 10: How Frida Ahrenby Built a Lean, High-Output Marketing Team at Rillion

In this episode, we’re joined by Frida Ahrenby, CMO at Rillion, the AP automation platform expanding aggressively in the US with a new Austin hub. Frida breaks down how she rebuilt marketing from zero...

24 Syys 202549min

193. Barbara Matthews, Chief People Officer, Remote - Goodbye 6-Week Reviews. Hello 48 Hours. The Playbook for Modern Performance Reviews: Fast, Fair, and Scalable

193. Barbara Matthews, Chief People Officer, Remote - Goodbye 6-Week Reviews. Hello 48 Hours. The Playbook for Modern Performance Reviews: Fast, Fair, and Scalable

In this episode, we’re joined by Barbara Matthews, Chief People Officer at Remote, the Series C company with 1800 employees across 85 countries building an end-to-end global HR platform. Barbara share...

18 Syys 202550min

192. Ruan Smit, Senior SEO Specialist, Sendcloud - From SEO to GEO: How to Win Visibility in the Age of AI Search!

192. Ruan Smit, Senior SEO Specialist, Sendcloud - From SEO to GEO: How to Win Visibility in the Age of AI Search!

In this episode, we’re joined by Ruan Smit, SEO & Growth leader at Sendcloud, the leading shipping platform helping 30,000+ e-commerce brands connect carriers, print labels, and turn delivery into a c...

12 Syys 202556min

191. Lukas Saari, CEO & Co-Founder, Tandem Health - SaaS isn’t just about technology, but about truly understanding the people you serve!

191. Lukas Saari, CEO & Co-Founder, Tandem Health - SaaS isn’t just about technology, but about truly understanding the people you serve!

In this episode, we’re joined by Lukas Saari, CEO and Co-Founder of Tandem Health, the AI-driven platform transforming how clinicians and healthcare teams work together to deliver better patient outco...

27 Elo 202541min

190. Marili 't Hooft - Bolle, CEO, Trengo - Leading with AI: How Trengo’s CEO Future-Proofs Teams and Culture

190. Marili 't Hooft - Bolle, CEO, Trengo - Leading with AI: How Trengo’s CEO Future-Proofs Teams and Culture

In this episode, we’re joined by Marili 't Hooft-Bolle, CEO, Trengo, the AI-powered omnichannel customer engagement platform that unifies messaging across email, WhatsApp, live chat, social media, and...

20 Elo 202554min

189. Sander Van Gelderen, CMO, Effectory - Why MQLs Aren’t Enough and How ABX Is Closing the Gap

189. Sander Van Gelderen, CMO, Effectory - Why MQLs Aren’t Enough and How ABX Is Closing the Gap

In this episode, we’re joined by Sander van Gelderen, CMO at Effectory, an employee listening solution platform helping organizations measure and improve engagement, enablement, and productivity at sc...

13 Elo 202550min

188. Charles Tenot, CEO, Lemlist - How to Build an Efficient Executive Team

188. Charles Tenot, CEO, Lemlist - How to Build an Efficient Executive Team

In this episode, we’re joined by Charles Tenot, CEO of Lemlist - the bootstrapped sales engagement platform scaling past €36M ARR while staying lean, profitable, and fast-moving. Charles took the rein...

7 Elo 202551min

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