87. April Dunford, Founder, Ambient Strategy - 5 steps to nail your unique position!

87. April Dunford, Founder, Ambient Strategy - 5 steps to nail your unique position!

In this episode, we speak with April Dunford, Founder, Ambient Strategy about the 5-step process approach you must go through to nail your positioning.

We do so by using a real example case, the positioning of SaaS Nordic and SaaSiest. In this episode, we've flipped the roles and April is asking all the questions while Daniel and Thomas do the answering. To find the answer April walks us through these 5 key questions:

- If you don't exist, what would your customers use - What features or capabilities do you have that alternatives do not - What value do the attributes enable for customers - Who cares a lot about the value - What context makes the value obvious to your target segment Tune in to learn how April's positioning framework is used in action as Daniel and Thomas do their best in figuring out how to address the questions.

Jaksot(211)

51. Krysten Conner, Enterprise Account Executive, UserGems - Lessons Learned from working as an AE at 3 Unicorns!

51. Krysten Conner, Enterprise Account Executive, UserGems - Lessons Learned from working as an AE at 3 Unicorns!

In this episode, we speak with Krysten Conner, Enterprise Account Executive, UserGems, the fast-growing prospecting, and sales intelligence platform that initially started in Austria and has since mov...

26 Loka 202254min

50. Anna Gullstrand, Acting CEO, Mentimeter - How do you combine a Self-Service and Enterprise Sales motion?

50. Anna Gullstrand, Acting CEO, Mentimeter - How do you combine a Self-Service and Enterprise Sales motion?

In this episode, we speak with Anna Gullstrand, Acting CEO, Mentimeter, the Audience Engagement Platform that has set the standard for how to grow a PLG business out of the Nordics into a global playe...

16 Loka 202240min

49. Sascha E.H. Skydsgaard, CSO, Timelog - How to go from hire to production in the shortest time possible?

49. Sascha E.H. Skydsgaard, CSO, Timelog - How to go from hire to production in the shortest time possible?

In this episode, we speak with Sascha E.H. Skydsgaard, CSO, Timelog, the fast-growing PSA solution from Denmark which helps professional service organizations be more efficient in their work. We talk...

10 Loka 202241min

48. Nora Tandberg, CFO, Papirfly - Recession readiness from a CFO perspective!

48. Nora Tandberg, CFO, Papirfly - Recession readiness from a CFO perspective!

In this episode, we speak with Nora Tandberg, CFO, Papirfly, the fast-growing Brand Activation Management platform with a global presence, headquartered in Norway! We talk with Nora about the current...

3 Loka 202242min

47. Nick Peters, VP Operations, Ardoq - The power of the Meaningful work umbrella in SaaS!

47. Nick Peters, VP Operations, Ardoq - The power of the Meaningful work umbrella in SaaS!

In this episode, we speak with Nick Peters, VP Operations, Ardoq, the leading global data-driven tool for Enterprise Architecture and a key tool for digital transformation journeys, based out of Norwa...

29 Syys 202241min

46. Lars Grønnegaard, CEO & Co-Founder, Dreamdata - Social selling from the CEOs perspective!

46. Lars Grønnegaard, CEO & Co-Founder, Dreamdata - Social selling from the CEOs perspective!

In this episode, we speak with Lars Grønnegaard, CEO & Co-Founder, Dreamdata, the fast-growing revenue attribution platform that helps B2B SaaS companies build, repeat and scale success! We talk with...

22 Syys 202243min

45. Kyle Poyar, Operating Partner, OpenView - To gate or not to gate - the new trends in PLG!

45. Kyle Poyar, Operating Partner, OpenView - To gate or not to gate - the new trends in PLG!

In this episode, we speak with Kyle Poyar, Operating Partner, OpenView, the expansion stage venture firm, that helps build PLG software companies into market leaders! We talk about all things PLG, an...

19 Syys 202251min

44. Avtar S. Jasser , CEO & Founder, CatalystOne Solutions AS   - How to go from Startup to Scaleup!

44. Avtar S. Jasser , CEO & Founder, CatalystOne Solutions AS - How to go from Startup to Scaleup!

In this episode, we speak with Avtar S. Jasser, CEO of Catalystone, the fast-growing Human Capital Management software out of Norway! Avtar shares with us how they transitioned from being a Startup b...

13 Syys 202237min

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