87. April Dunford, Founder, Ambient Strategy - 5 steps to nail your unique position!

87. April Dunford, Founder, Ambient Strategy - 5 steps to nail your unique position!

In this episode, we speak with April Dunford, Founder, Ambient Strategy about the 5-step process approach you must go through to nail your positioning.

We do so by using a real example case, the positioning of SaaS Nordic and SaaSiest. In this episode, we've flipped the roles and April is asking all the questions while Daniel and Thomas do the answering. To find the answer April walks us through these 5 key questions:

- If you don't exist, what would your customers use - What features or capabilities do you have that alternatives do not - What value do the attributes enable for customers - Who cares a lot about the value - What context makes the value obvious to your target segment Tune in to learn how April's positioning framework is used in action as Daniel and Thomas do their best in figuring out how to address the questions.

Jaksot(210)

146. Lise Tangen Hansen, Managing Director, Annalect Norway - How to get SaaS customers to accept price increases - 6-step formula!

146. Lise Tangen Hansen, Managing Director, Annalect Norway - How to get SaaS customers to accept price increases - 6-step formula!

In this episode, we speak with Lise Tangen Hansen, Managing Director, Annalect Norway, the marketing prediction and consumer insight company helping clients boost campaign ROAS using cutting-edge AI p...

19 Kesä 202459min

145. Krzysztof Szyszkiewicz, Partner, Valueships - The importance of pricing and how it affects your profitability

145. Krzysztof Szyszkiewicz, Partner, Valueships - The importance of pricing and how it affects your profitability

In this episode, we speak with Krzysztof Szyszkiewicz, Partner at Valueships, the pricing consultancy firm that helps companies become more profitable by optimizing their strategy, pricing, value unde...

11 Kesä 20241h 7min

144. Vladan Soldat, Founding Partner, Nobel Recruitment - How to attract your first VP of Sales in an early stage SaaS!

144. Vladan Soldat, Founding Partner, Nobel Recruitment - How to attract your first VP of Sales in an early stage SaaS!

In this episode, we speak with Vladan Soldat, Founding Partner, Nobel Recruitment, the SaaS Sales Recruitment Agency that helps connect commercial talent with fast-growing SaaS companies in Europe. We...

5 Kesä 202445min

143. Sofia Alexus, CEO, Kundo - what can we learn from B2C when positioning and branding our B2B SaaS?

143. Sofia Alexus, CEO, Kundo - what can we learn from B2C when positioning and branding our B2B SaaS?

In this episode, we speak with Sofia Alexus, CEO, Kundo, the customer service platform that helps you simplify customer service with consolidated ticket management, AI tools, and self-service solution...

28 Touko 202448min

142. Dirk Jonker, CEO & Founder, Crunchr - How to build for a market that is not fully defined?

142. Dirk Jonker, CEO & Founder, Crunchr - How to build for a market that is not fully defined?

In this episode, we speak with Dirk Jonker, CEO & Founder, Crunchr, the people analytics and reporting platform,  that layers on top of your existing HR systems to consolidate disparate data sources i...

21 Touko 202450min

141. Hatla F. Johnsen, CEO & Co-founder of uQualio - The benefits of running a lean, distributed, and outsourced team

141. Hatla F. Johnsen, CEO & Co-founder of uQualio - The benefits of running a lean, distributed, and outsourced team

In this episode, we speak with Hatla F. Johnsen, CEO of uQualio, the cloud-based Video Learning Platform designed to make it easy to start making your own video training program for employees, sales p...

15 Touko 202441min

140. Haukur Hannesson, CEO, AGR - The journey from customized solutions into a traditional SaaS product

140. Haukur Hannesson, CEO, AGR - The journey from customized solutions into a traditional SaaS product

In this episode, we speak with Haukur Hannesson, CEO of AGR, the powerful and easy to use inventory optimisation platform which provides you with the necessary tools to operate with precision and effi...

8 Touko 202449min

139. Helena Tivell, VP of People, Kognity -  Leadership development - how to develop your  leaders!

139. Helena Tivell, VP of People, Kognity - Leadership development - how to develop your leaders!

In this episode, we speak with Helena Tivell, VP of People, Kognity, the all-in-one digital teaching and learning platform - with interactive content, analytics, and assessment support. We talked with...

30 Huhti 202447min

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