94. Linda Souza, Founder, 42muses - What is your Brand Archetype?

94. Linda Souza, Founder, 42muses - What is your Brand Archetype?

In this episode, we speak with Linda Souza, Founder, 42muses, the marketing leader and GTM advisor with over 20 years of experience building and scaling high-growth tech startups from seed to exit.

We talk with Linda about how brand archetypes and how they impact the operations of a SaaS company. Topics that are being addressed in this episode are:

- What are brand archetypes - Do they really impact the business or is it just marketing fluff - How can companies figure out what their archetype is - What different types could be applicable to B2B SaaS companies - How do you execute on a brand archetype These are some of the many topics we address with Linda, tune in to learn from her experience of the process of finding your brand archetype and how you execute on it. This is a must listen to all the company leaders and marketing professionals out there, find your brand's personality and make the most of it.

Jaksot(210)

162. Birte Steen, Fractional CRO, Centra - The unstoppable formula to drive scalability and growth in SaaS

162. Birte Steen, Fractional CRO, Centra - The unstoppable formula to drive scalability and growth in SaaS

In our latest episode, we’re joined by Birte Sten, the CRO at Centra and industry leader in SaaS. From her early days as a competitive swimmer to leading high-impact sales teams, Birte shares how she’...

29 Loka 202451min

161. Saahil Karkera, Vice President of Customer Success, Oaky - Here is how CS teams can make the most of the whitespace opportunity!

161. Saahil Karkera, Vice President of Customer Success, Oaky - Here is how CS teams can make the most of the whitespace opportunity!

In this episode, we had an insightful conversation with Saahil Karkera, VP of Customer Success at Oaky, to explore how customer success is evolving into a critical driver of growth and efficiency in t...

22 Loka 202446min

160. Chris Cunningham, Founding Member & Head of Social Marketing, ClickUp - How to win the the SaaS Attention Economy!

160. Chris Cunningham, Founding Member & Head of Social Marketing, ClickUp - How to win the the SaaS Attention Economy!

In our latest episode of the SaaSiest podcast, Chris Cunningham, Founding Member & Head of Social Marketing, ClickUp, shares how you need to adapt your communication on Social Media to meet the needs ...

15 Loka 202459min

159. Gauri Chawla,  SVP, Global Alliances Stibo Systems - Building Effective Partner Ecosystems for Growth

159. Gauri Chawla, SVP, Global Alliances Stibo Systems - Building Effective Partner Ecosystems for Growth

In our latest episode, Gauri Chawla dives into the pivotal role that partnerships play in fueling revenue growth for B2B SaaS companies. She shares insights on building structured partner ecosystems, ...

9 Loka 202432min

158. Gabriela Warren, CMO, Puzzel - The Evolving Role of a CMO in Tech

158. Gabriela Warren, CMO, Puzzel - The Evolving Role of a CMO in Tech

In our latest episode of the SaaSiest podcast, Gabriela Warren, CMO of Puzzel, shares her journey from political science to leading marketing in tech. She emphasizes the importance of seeing beyond ma...

2 Loka 202450min

157. Gökçe Ceylan, Principal, Oxx - Decoding SaaS Success: Applying Math to Drive Strategy!

157. Gökçe Ceylan, Principal, Oxx - Decoding SaaS Success: Applying Math to Drive Strategy!

In this episode, we speak with Gökçe Ceylan, Principal, Oxx, the specialist SaaS investor. The firm's strategy is built around the concept of “Go-To-Market Fit”, developing a structure for thinking ab...

24 Syys 202444min

156. Adam Robinson, CEO, Retention.com & RB2B - How shall a CEO build a personal brand that drives business revenue!

156. Adam Robinson, CEO, Retention.com & RB2B - How shall a CEO build a personal brand that drives business revenue!

In this episode, we speak with Adam Robinson, CEO, Retention.com & RB2B , 20m+ in combined ARR and growing at a fast rate, fueled by a strong founder brand! We talked with Adam about how he has built...

17 Syys 20241h 2min

155. Anthony Roux, Head of Product Developer Platform, Miro - How do you build a Developer Platform and Ecosystem around your core product?

155. Anthony Roux, Head of Product Developer Platform, Miro - How do you build a Developer Platform and Ecosystem around your core product?

In this episode, we speak with Anthony Roux, Head of Product Developer Platform at Miro, the AI-powered visual workspace that brings teams together to collaborate and make faster decisions, with over ...

10 Syys 20241h 13min

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