126. Jesper Larsen, Partner Director, Voyado - How to build Partnership Programs that drive real business value!

In this episode, we speak with Jesper Larsen, Partner Director, Voyado, the loyalty platform, Voyado unifies data and insights so marketers can understand their customers throughout the entire customer lifecycle.

We talked with Jesper about what it takes to build Partnerships & Alliances that drive real business value! In particular, we are looking into the dynamics of defining a partner program that is fundamentally aligned with the business's overall objective:

- Which are the 3 main business cases to build a partner program around?

- Where do you need to allocate resources to get your partnership program off the ground?

- How does a partner organization need to be structured, based on what kind of partnership programs you run?

- What are some key KPIs that you can use to track the success of the 3 different partner models?

These are some of the many questions we address with Jesper. Please tune in to learn how Jesper and the team are leveraging partnerships to accelerate their business growth.