130. Liza Collin, Product Director, Visma - The rule of 78th - the real impact of a delay is much greater than you think!

130. Liza Collin, Product Director, Visma - The rule of 78th - the real impact of a delay is much greater than you think!

In this episode, we speak with Liza Collin, Product Director, Visma, the group behind mission-critical business software for a more efficient and resilient society. With 15,000 employees, 1,700,000 private and public sector customers across Europe and Latin America, and a net revenue of €2,000+ million this is a giant in the SaaS space.

We talked with Liza about Using the rule of 78 to calculate delayed GTM impact, and how to avoid GTM delays! In particular, we are looking into the financial impact of a delayed GTM process:

- Why 78? What does the rule of 78 mean and showcase?

- How do you calculate the financial impact of a GTM delay?

- What are the most common reasons for GTM delays, and how can companies anticipate or mitigate these challenges upfront?

- Given the complex nature of launching new products or services, what are some strategies companies can use to streamline their GTM process?

- Who owns the main responsibility for avoiding GTM delays?

These are some of the many questions we address with Liza. Please tune in to hear here describe how you can use the rule of 78 to highlight the importance of speed to avoid a big financial impact, Even if it is just a month or two of a delay, the financial burden of such a delay is exponentially heavy to take on, which is what the rule of 78 will showcase.

Jaksot(211)

139. Helena Tivell, VP of People, Kognity -  Leadership development - how to develop your  leaders!

139. Helena Tivell, VP of People, Kognity - Leadership development - how to develop your leaders!

In this episode, we speak with Helena Tivell, VP of People, Kognity, the all-in-one digital teaching and learning platform - with interactive content, analytics, and assessment support. We talked with...

30 Huhti 202447min

138. Daan Assen, Founder, SwipeGuide  - How do you succeed with your customer pilot projects?

138. Daan Assen, Founder, SwipeGuide - How do you succeed with your customer pilot projects?

In this episode, we speak with Daan Assen, Founder, SwipeGuide, the platform that empowers frontline teams to connect knowledge, collaboratively solve problems, and continuously improve processes to e...

24 Huhti 202451min

137. Bas van Wijk, VP Commercial Operations, AskCody  - Getting the inbound engine off the ground!

137. Bas van Wijk, VP Commercial Operations, AskCody - Getting the inbound engine off the ground!

In this episode, we speak with Bas van Wijk, VP Commercial Operations, AskCody, the Meeting Management Platform for Microsoft that's driving meeting efficiency through an intelligent Meeting Managemen...

13 Huhti 202448min

136. Ingrid Bonde Åkerlind, Principal, Oxx - You have Product-Market-Fit, now what?

136. Ingrid Bonde Åkerlind, Principal, Oxx - You have Product-Market-Fit, now what?

In this episode, we speak with Ingrid Bonde Akerlind, Principal, Oxx, a specialist SaaS investor, who provides each entrepreneur with a support system of unique specialist expertise and network, and a...

11 Huhti 202459min

135. Markus Ståhlberg, CEO & Co-Founder, N.Rich - Outplay when you can't Outspend!

135. Markus Ståhlberg, CEO & Co-Founder, N.Rich - Outplay when you can't Outspend!

In this episode, we speak with Markus Ståhlberg, CEO & Co-Founder, N.Rich, the Account-based GTM Platform best suited for fast-growing mid-market and enterprise companies. It's been recognized in the ...

8 Huhti 202455min

134. Vincent Jong, VP Product, Dealfront - PLG and Human approach in symbiosis!

134. Vincent Jong, VP Product, Dealfront - PLG and Human approach in symbiosis!

In this episode, we speak with Vincent Jong, VP Product, Dealfront, the Go-to-Market Platform giving sales and marketing teams the data, applications, and insights they need to win any European market...

3 Huhti 202455min

133. Janus Klok Matthesen, Co-founder and CTO, Pixelz - Is AI going to replace Software Engineers?

133. Janus Klok Matthesen, Co-founder and CTO, Pixelz - Is AI going to replace Software Engineers?

In this episode, we speak with Janus Klok Matthesen, Co-founder and CTO, Pixelz, the post-production software for global brands, retailers, and photo studios, having retouched more than 55 million pro...

26 Maalis 202459min

132. Martin Lidgard, Founder & CEO, Web Manuals - Design your future with strategic projects!

132. Martin Lidgard, Founder & CEO, Web Manuals - Design your future with strategic projects!

Martin Lidgard, Founder & CEO, Web Manuals, the All-in-One Document Management System For Aviation Professionals that has bootstrapped past 10m Euro in ARR and continues to grow fast globally. We talk...

20 Maalis 20241h 1min

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