149. Bas Willems, VP Corporate & Product Marketing, DataSnipper - The Role of Product Marketing in Early-Stage Growth!
The SaaSiest Podcast30 Heinä 2024

149. Bas Willems, VP Corporate & Product Marketing, DataSnipper - The Role of Product Marketing in Early-Stage Growth!

In this episode, we speak with Bas Willems, VP of Corporate and Product Marketing, DataSnipper, the Intelligent Automation Platform within Excel that accelerates the speed and quality of your audit and finance procedures. We talked with Bas about product marketing, and the importance of product marketers to understand the customer and translate their needs into marketing material. Here are some of the things we talked about:

- Should you use memes when marketing your product?

- What are the key metrics to measure product marketing effectiveness?

- How can you connect with the audience on an emotional level and thus build a stronger brand?

- What makes an excellent product marketer?

These are some of the many questions we address with Bas. Please tune in to learn more about how DataSnipper leveraged product marketing on their journey to $1 billion, and how you can strengthen your brand by applying effective product marketing.

Jaksot(210)

18. Erik Bakstad CEO, Ardoq - Norwegian Startup to Global Scaleup - Iterate, Evolve and Execute!

18. Erik Bakstad CEO, Ardoq - Norwegian Startup to Global Scaleup - Iterate, Evolve and Execute!

In this episode, we speak to Erik Bakstad CEO, Ardoq, about their Enterprise Architecture Tool that helps organizations around the world manage their digital transformations. This is a feel-good story...

2 Kesä 202142min

17. Søren Skovbølling Chairman of the board, Digizuite - the journey to a successful IPO!

17. Søren Skovbølling Chairman of the board, Digizuite - the journey to a successful IPO!

In this episode, we speak to Søren Skovbølling Chairman of the board, Digizuite - the Digital Asset Management platform that has seen a growth of 600% over the past few years and recently got listed o...

19 Touko 202142min

16. Susanne Rönnqvist Ahmadi VP International Marketing, Hubspot - the death of the Content Calendar!

16. Susanne Rönnqvist Ahmadi VP International Marketing, Hubspot - the death of the Content Calendar!

In this episode, we speak to Susanne Rönnqvist Ahmadi VP International Marketing, Hubspot - the CRM and Marketing automation company that has taken the world by a storm. Susanne takes us behind the sc...

6 Touko 202146min

15. Mikael Johnsson Co-founder and General Partner, Oxx - 10 commandments for a SaaS Scaleup

15. Mikael Johnsson Co-founder and General Partner, Oxx - 10 commandments for a SaaS Scaleup

In this episode, we speak to Mikael Johnsson Co-founder and General Partner, Oxx, a VC company active in the Nordics with a specialized focus on Scaleups and growth capital. Mikael shares his views on...

21 Huhti 202142min

14. Linn Bredesen CTO, itslearning - How to scaleup when usage incerases 5 fold in a weeks time?

14. Linn Bredesen CTO, itslearning - How to scaleup when usage incerases 5 fold in a weeks time?

In this episode, we speak to Linn Bredesen CTO, itslearning, the fast-growing EdTech SaaS company from Norway that is supporting and empowering students and teachers all over the world with their Digi...

8 Huhti 202138min

13. Jessie VanderVeen CMO, Controlant - Product Marketing is all about understanding the market!

13. Jessie VanderVeen CMO, Controlant - Product Marketing is all about understanding the market!

In this episode, we speak to Jessie VanderVeen CMO, Controlant, the Icelandic SaaS company behind the offering "Cold chain as a Service" enabling some of the world’s biggest organizations to monitor a...

25 Maalis 202141min

12. Christian Lund Co-Founder and CPO, Templafy - Every customer is a market in Enterprise sales!

12. Christian Lund Co-Founder and CPO, Templafy - Every customer is a market in Enterprise sales!

In this episode, we speak to Christian Lund Co-Founder and CPO, Templafy, who recently made the Financial Times list as one of the 125 fastest-growing companies in Europe, with a unique product offeri...

11 Maalis 202155min

11. Johanna Fagerstedt CMO, Quinyx - Marketing needs to be pipeline obsessed!

11. Johanna Fagerstedt CMO, Quinyx - Marketing needs to be pipeline obsessed!

In this episode, we speak to Johanna Fagerstedt CMO at Quinyx, the fast-growing workforce management SaaS platform which allows its customers to seamlessly forecast, schedule, and manage its workforce...

25 Helmi 202145min

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