151. Jonas Jonsson, CEO, 4C Strategies - How a bundling of services and software can increase long term Software ARR!

151. Jonas Jonsson, CEO, 4C Strategies - How a bundling of services and software can increase long term Software ARR!

In this episode, we speak with Jonas Jonsson, CEO, 4C Strategies, the leading provider of organizational readiness and military training management solutions through their Exonaut® software and advisory services. Founded in 2000, 4C Strategies today serves military, public, and private clients in more than 70 countries around the globe. We talked with Jonas about how a strong Service & Consulting arm within the organization can be an accelerator for long term ARR growth. We talked about the opportunity this provides them, but also the challenges that come with a setup of this kind with a relatively large Service & Consulting arm. Here are some of the things we talked about:

- How does your service arm contribute to your company's overall value proposition, especially in an industry where software solutions are often seen as sufficient?

- In what ways has having a significant service arm helped you differentiate from competitors who primarily focus on product alone?

- How do you manage the potential risks and challenges associated with maintaining a large service arm, such as scalability and profit margins?

- What metrics or KPIs do you use to measure the success of your service arm, and how do these metrics align with your company’s long-term strategic goals?

- What organizational structures do you recommend for a Product and Service organization to operate as one?

These are some of the many questions we address with Jonas. Please tune in to learn more about how they have managed to leverage Services & Consulting to ultimately grow their software ARR!

Jaksot(210)

186. Jennifer Peters, Head of Customer Success, Vesper - Building a Customer Journey That Drives Retention

186. Jennifer Peters, Head of Customer Success, Vesper - Building a Customer Journey That Drives Retention

In this episode, we’re joined by Jennifer Peters, Head of Customer Success at Vesper, the commodity data platform working to bring transparency to the global commodity marketplace. Vesper provides mar...

26 Kesä 202546min

185. Emelie Linheden, VP Marketing, Younium - The Event Budget Playbook: What Actually Drives ROI

185. Emelie Linheden, VP Marketing, Younium - The Event Budget Playbook: What Actually Drives ROI

In this episode, we’re joined by Emelie Linheden, VP of Marketing at Younium, a Subscription Management tool that helps B2B SaaS companies in Europe and North America streamline subscription managemen...

18 Kesä 202545min

184. Karolina Wrońska-Boukhalfa, Director of Customer Success, Dixa - How should companies segment customers to drive better outcomes?

184. Karolina Wrońska-Boukhalfa, Director of Customer Success, Dixa - How should companies segment customers to drive better outcomes?

In this episode, we’re joined by Karolina Wrońska-Boukhalfa, Director of Customer Success, Dixa, the Value Experience Customer Service Platform empowering companies to deliver effortless, personalized...

11 Kesä 202547min

183. Søren Schønnemann, CEO, Factbird - The Hidden Growth Lever: How Strategic Hiring Fueled €10M ARR

183. Søren Schønnemann, CEO, Factbird - The Hidden Growth Lever: How Strategic Hiring Fueled €10M ARR

In this episode, we’re joined by Søren Schønnemann, CEO, Factbird, the SaaS provider that helps manufacturers maximize their performance through manufacturing intelligence from Operator to Process Eng...

22 Touko 202556min

182. Karel Callens, CEO & Founder, Luzmo - Stacking S-Curves: How Luzmo Future-Proofs SaaS Growth Through parallel thinking!

182. Karel Callens, CEO & Founder, Luzmo - Stacking S-Curves: How Luzmo Future-Proofs SaaS Growth Through parallel thinking!

In this episode, we’re joined by Karel Callens, CEO & Founder, Luzmo, an embedded analytics platform, purpose-built for SaaS companies. They bring complex data to life with beautiful, easy-to-use dash...

25 Huhti 20251h 1min

181. Massimo Arrigoni, CEO, Beefree - What SaaS Founders Can Learn from Beefree’s Embedded Growth Strategy

181. Massimo Arrigoni, CEO, Beefree - What SaaS Founders Can Learn from Beefree’s Embedded Growth Strategy

In this episode, we’re joined by Massimo Arrigoni, CEO, Beefree, a powerful design suite that lets you create no-code beautiful, high-performing emails that work with any marketing platform. Today the...

16 Huhti 202553min

180. Anna Jäger, VP Marketing, Sinch - Size Matters & Speed Wins - How Sinch approached marketing in the U.S. market!

180. Anna Jäger, VP Marketing, Sinch - Size Matters & Speed Wins - How Sinch approached marketing in the U.S. market!

In this episode, we’re joined by Anna Jäger, VP Marketing at Sinch, a global leader in customer communications with over $3B in revenue and operations in 60+ countries. Anna shares hard-earned lessons...

9 Huhti 202551min

179. Ashley Faus, Head of Lifecycle Marketing, Atlassian - Lifecycle Marketing That Wins Hearts, Minds and Wallets!

179. Ashley Faus, Head of Lifecycle Marketing, Atlassian - Lifecycle Marketing That Wins Hearts, Minds and Wallets!

In this episode, we sit down with Ashley Faus, Head of Lifecycle Marketing at Atlassian, to unpack what lifecycle marketing really means and how one of the world's best-known SaaS companies makes it w...

2 Huhti 202552min

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