156. Adam Robinson, CEO, Retention.com & RB2B - How shall a CEO build a personal brand that drives business revenue!

156. Adam Robinson, CEO, Retention.com & RB2B - How shall a CEO build a personal brand that drives business revenue!

In this episode, we speak with Adam Robinson, CEO, Retention.com & RB2B , 20m+ in combined ARR and growing at a fast rate, fueled by a strong founder brand! We talked with Adam about how he has built a personal brand as a CEO that benefits the business! In just 2 years he's gone from limited presence to being one of the most heard voices in B2B SaaS leadership with 100k followers on Linkedin. The best part of this, it moves his business and revenue forward!

Here are some of the things we talked about:

- What is the purpose of a CEO/Founder personal brand?

- How did Adam go about it to build up his brand?

- What does it take in terms of resource and time allocation to build and grow a strong personal brand as a CEO?

- What defines Adam's content strategy that gets him this engagement?

- How do you measure the success and ROI of this exercise?

Make sure to tune in to learn how Adam is fueling the growth of his business to a large extent by being a trusted and valuable source of knowledge to his potential customers. Being authentic, credible, and having the courage to stand his ground, and at times dear to be different has worked wonders for him. This episode is for all leaders who are looking to build a strong personal brand that customers, partners, and competitors will trust and look up to.

Jaksot(210)

178. Maja Voje - GTM strategist and Best Selling Author - Why Every New Product (Especially AI) Needs an ECP Strategy!

178. Maja Voje - GTM strategist and Best Selling Author - Why Every New Product (Especially AI) Needs an ECP Strategy!

In this episode, we sit down with GTM strategist and best-selling author Maja Voje to dive deep into the concept of the Early Customer Profile (ECP) - and why it’s more important than ever in the AI e...

26 Maalis 202550min

177. Frederic Laziou, CEO, Puzzel - How to make the transition from a Feature Factory to an Outcome-Driven product approach!

177. Frederic Laziou, CEO, Puzzel - How to make the transition from a Feature Factory to an Outcome-Driven product approach!

In this episode, we speak with Frederic Laziou, CEO, Puzzel, a leading European provider of cloud-based contact center solutions, helping businesses deliver seamless customer service across multiple c...

19 Maalis 202554min

176. Maja Lindström, CPO, Talentech - Lessons learned from 8 acquisitions - The CPO perspective!

176. Maja Lindström, CPO, Talentech - Lessons learned from 8 acquisitions - The CPO perspective!

In this episode, we speak with Maja Lindström, CPO, Talentech, a leading developer of HR providing a seamless talent journey through a centralized platform. With main hubs in Oslo, Amsterdam, Stockhol...

5 Maalis 202553min

175. Mie Elmkvist Schneider, VP Sales & CS, Queue-it - The Sales Leadership KPI Dashboard!

175. Mie Elmkvist Schneider, VP Sales & CS, Queue-it - The Sales Leadership KPI Dashboard!

In this episode, we speak with Mie Elmkvist Schneider, VP of Sales & CS, Queue-it, a leading developer of virtual waiting room services, empowering 1,000+ organizations worldwide to build and nurture ...

27 Helmi 202556min

174. Marie Claire Silfer Head of Community Management, SaaSiest -  MC is in the house and here is why you should care!

174. Marie Claire Silfer Head of Community Management, SaaSiest - MC is in the house and here is why you should care!

This is a special episode with our very own MC, our new Head of Community Management over here at SaaSiest!  We're building this community in the open together with all of you, and in this episode, w...

19 Helmi 202539min

173. Nataly Kelly, CMO, Zappi -  AI or Die? How CMOs Can Prioritize AI Investments Under Pressure!

173. Nataly Kelly, CMO, Zappi - AI or Die? How CMOs Can Prioritize AI Investments Under Pressure!

In this episode, Nataly Kelly, CMO, Zappi, a leading consumer insights platform that connects brands with consumers. Through AI-powered software that delivers connected insights, Zappi empowers brands...

10 Helmi 202554min

172. Diane Wiredu,  Founder, Lion Words - Message-Market Fit: How much does your message resonate with your customer?

172. Diane Wiredu, Founder, Lion Words - Message-Market Fit: How much does your message resonate with your customer?

In this episode, we speak to Diane Wiredu, a messaging expert and the founder of messaging consultancy Lion Words. She's been helping SaaS companies for a decade to achieve 'message-market fit. So the...

29 Tammi 202557min

171. Dirk Sahlmer,  Head of Origination, SaaS Group - 3 reasons why nobody will buy your SaaS

171. Dirk Sahlmer, Head of Origination, SaaS Group - 3 reasons why nobody will buy your SaaS

In this episode, we speak to Dirk Sahlmer, Head of Origination, at SaaS Group, a conglomerate of independent SaaS businesses founded by experienced industry veterans with proven entrepreneurial, inves...

22 Tammi 202537min

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