157. Gökçe Ceylan, Principal, Oxx - Decoding SaaS Success: Applying Math to Drive Strategy!

157. Gökçe Ceylan, Principal, Oxx - Decoding SaaS Success: Applying Math to Drive Strategy!

In this episode, we speak with Gökçe Ceylan, Principal, Oxx, the specialist SaaS investor. The firm's strategy is built around the concept of “Go-To-Market Fit”, developing a structure for thinking about how to build a repeatable, sustainable growth engine that accelerates and propels the growth of SaaS companies. We talked with Gökçe about how you can apply math, to more areas than you'd think in your SaaS, to make the right decisions!

Here are some of the things we talked about:

- What is Bayesian statistics and why does it matter for us in SaaS?

- How do you see Bayesian statistics transforming decision-making in SaaS companies?

- What are specific examples where a SaaS successfully applied decision trees to simplify their sales process?

- Many founders struggle with pricing strategies. How can game theory, specifically positive-sum games, help them reframe pricing conversations with customers?

- What are the key challenges in applying these mathematical frameworks to non-technical aspects of SaaS businesses?

This and much more was discussed as we explored how applying mathematical principles can help CEOs and leaders make better decisions for their organizations. Tune in to learn how you can apply this thinking in your business as well. Bonus, you will hear about the templates that will get you started!

Jaksot(210)

194. Frida Ahrenby, CMO, Rillion – From Zero to 10: How Frida Ahrenby Built a Lean, High-Output Marketing Team at Rillion

194. Frida Ahrenby, CMO, Rillion – From Zero to 10: How Frida Ahrenby Built a Lean, High-Output Marketing Team at Rillion

In this episode, we’re joined by Frida Ahrenby, CMO at Rillion, the AP automation platform expanding aggressively in the US with a new Austin hub. Frida breaks down how she rebuilt marketing from zero...

24 Syys 202549min

193. Barbara Matthews, Chief People Officer, Remote - Goodbye 6-Week Reviews. Hello 48 Hours. The Playbook for Modern Performance Reviews: Fast, Fair, and Scalable

193. Barbara Matthews, Chief People Officer, Remote - Goodbye 6-Week Reviews. Hello 48 Hours. The Playbook for Modern Performance Reviews: Fast, Fair, and Scalable

In this episode, we’re joined by Barbara Matthews, Chief People Officer at Remote, the Series C company with 1800 employees across 85 countries building an end-to-end global HR platform. Barbara share...

18 Syys 202550min

192. Ruan Smit, Senior SEO Specialist, Sendcloud - From SEO to GEO: How to Win Visibility in the Age of AI Search!

192. Ruan Smit, Senior SEO Specialist, Sendcloud - From SEO to GEO: How to Win Visibility in the Age of AI Search!

In this episode, we’re joined by Ruan Smit, SEO & Growth leader at Sendcloud, the leading shipping platform helping 30,000+ e-commerce brands connect carriers, print labels, and turn delivery into a c...

12 Syys 202556min

191. Lukas Saari, CEO & Co-Founder, Tandem Health - SaaS isn’t just about technology, but about truly understanding the people you serve!

191. Lukas Saari, CEO & Co-Founder, Tandem Health - SaaS isn’t just about technology, but about truly understanding the people you serve!

In this episode, we’re joined by Lukas Saari, CEO and Co-Founder of Tandem Health, the AI-driven platform transforming how clinicians and healthcare teams work together to deliver better patient outco...

27 Elo 202541min

190. Marili 't Hooft - Bolle, CEO, Trengo - Leading with AI: How Trengo’s CEO Future-Proofs Teams and Culture

190. Marili 't Hooft - Bolle, CEO, Trengo - Leading with AI: How Trengo’s CEO Future-Proofs Teams and Culture

In this episode, we’re joined by Marili 't Hooft-Bolle, CEO, Trengo, the AI-powered omnichannel customer engagement platform that unifies messaging across email, WhatsApp, live chat, social media, and...

20 Elo 202554min

189. Sander Van Gelderen, CMO, Effectory - Why MQLs Aren’t Enough and How ABX Is Closing the Gap

189. Sander Van Gelderen, CMO, Effectory - Why MQLs Aren’t Enough and How ABX Is Closing the Gap

In this episode, we’re joined by Sander van Gelderen, CMO at Effectory, an employee listening solution platform helping organizations measure and improve engagement, enablement, and productivity at sc...

13 Elo 202550min

188. Charles Tenot, CEO, Lemlist - How to Build an Efficient Executive Team

188. Charles Tenot, CEO, Lemlist - How to Build an Efficient Executive Team

In this episode, we’re joined by Charles Tenot, CEO of Lemlist - the bootstrapped sales engagement platform scaling past €36M ARR while staying lean, profitable, and fast-moving. Charles took the rein...

7 Elo 202551min

187. Scaling Smart, Staying Human: How HiBob Is Getting IPO-Ready with Ronni Zehavi

187. Scaling Smart, Staying Human: How HiBob Is Getting IPO-Ready with Ronni Zehavi

In this episode, we’re joined by Ronni Zehavi, Co-Founder and CEO of HiBob—one of the fastest-growing HR tech platforms on the planet. With nearly 5,000 customers across the globe, HiBob is redefining...

1 Heinä 20251h 6min

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