159. Gauri Chawla,  SVP, Global Alliances Stibo Systems - Building Effective Partner Ecosystems for Growth

159. Gauri Chawla, SVP, Global Alliances Stibo Systems - Building Effective Partner Ecosystems for Growth

In our latest episode, Gauri Chawla dives into the pivotal role that partnerships play in fueling revenue growth for B2B SaaS companies. She shares insights on building structured partner ecosystems, ensuring marketing alignment, and maintaining strong communication. Whether you’re just starting to explore partnerships or looking to enhance your existing programs, this episode offers actionable tips to make partnerships a powerful growth driver for your business.

Key questions we explore in the episode:

  • How can B2B SaaS companies leverage partnerships as a key growth lever?
  • What systematic approach should organizations adopt for successful partnerships?
  • How do trust and alignment with company strategy impact partner relationships?
  • What role does enablement play in ensuring partner success?
  • How can co-selling strategies enhance the effectiveness of partnerships?

Join us as we unpack the secrets to thriving partner ecosystems and learn how to navigate the complex landscape of B2B partnerships for long-term success.

Jaksot(210)

186. Jennifer Peters, Head of Customer Success, Vesper - Building a Customer Journey That Drives Retention

186. Jennifer Peters, Head of Customer Success, Vesper - Building a Customer Journey That Drives Retention

In this episode, we’re joined by Jennifer Peters, Head of Customer Success at Vesper, the commodity data platform working to bring transparency to the global commodity marketplace. Vesper provides mar...

26 Kesä 202546min

185. Emelie Linheden, VP Marketing, Younium - The Event Budget Playbook: What Actually Drives ROI

185. Emelie Linheden, VP Marketing, Younium - The Event Budget Playbook: What Actually Drives ROI

In this episode, we’re joined by Emelie Linheden, VP of Marketing at Younium, a Subscription Management tool that helps B2B SaaS companies in Europe and North America streamline subscription managemen...

18 Kesä 202545min

184. Karolina Wrońska-Boukhalfa, Director of Customer Success, Dixa - How should companies segment customers to drive better outcomes?

184. Karolina Wrońska-Boukhalfa, Director of Customer Success, Dixa - How should companies segment customers to drive better outcomes?

In this episode, we’re joined by Karolina Wrońska-Boukhalfa, Director of Customer Success, Dixa, the Value Experience Customer Service Platform empowering companies to deliver effortless, personalized...

11 Kesä 202547min

183. Søren Schønnemann, CEO, Factbird - The Hidden Growth Lever: How Strategic Hiring Fueled €10M ARR

183. Søren Schønnemann, CEO, Factbird - The Hidden Growth Lever: How Strategic Hiring Fueled €10M ARR

In this episode, we’re joined by Søren Schønnemann, CEO, Factbird, the SaaS provider that helps manufacturers maximize their performance through manufacturing intelligence from Operator to Process Eng...

22 Touko 202556min

182. Karel Callens, CEO & Founder, Luzmo - Stacking S-Curves: How Luzmo Future-Proofs SaaS Growth Through parallel thinking!

182. Karel Callens, CEO & Founder, Luzmo - Stacking S-Curves: How Luzmo Future-Proofs SaaS Growth Through parallel thinking!

In this episode, we’re joined by Karel Callens, CEO & Founder, Luzmo, an embedded analytics platform, purpose-built for SaaS companies. They bring complex data to life with beautiful, easy-to-use dash...

25 Huhti 20251h 1min

181. Massimo Arrigoni, CEO, Beefree - What SaaS Founders Can Learn from Beefree’s Embedded Growth Strategy

181. Massimo Arrigoni, CEO, Beefree - What SaaS Founders Can Learn from Beefree’s Embedded Growth Strategy

In this episode, we’re joined by Massimo Arrigoni, CEO, Beefree, a powerful design suite that lets you create no-code beautiful, high-performing emails that work with any marketing platform. Today the...

16 Huhti 202553min

180. Anna Jäger, VP Marketing, Sinch - Size Matters & Speed Wins - How Sinch approached marketing in the U.S. market!

180. Anna Jäger, VP Marketing, Sinch - Size Matters & Speed Wins - How Sinch approached marketing in the U.S. market!

In this episode, we’re joined by Anna Jäger, VP Marketing at Sinch, a global leader in customer communications with over $3B in revenue and operations in 60+ countries. Anna shares hard-earned lessons...

9 Huhti 202551min

179. Ashley Faus, Head of Lifecycle Marketing, Atlassian - Lifecycle Marketing That Wins Hearts, Minds and Wallets!

179. Ashley Faus, Head of Lifecycle Marketing, Atlassian - Lifecycle Marketing That Wins Hearts, Minds and Wallets!

In this episode, we sit down with Ashley Faus, Head of Lifecycle Marketing at Atlassian, to unpack what lifecycle marketing really means and how one of the world's best-known SaaS companies makes it w...

2 Huhti 202552min

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