Shirley Cards
99% Invisible10 Marras 2021

Shirley Cards

Even if we think of the camera as a neutral technology, it is not. In the vast spectrum of human colors, photographic tools and practices tend to prioritize the lighter end of that range. One example of this bias was Kodak's Shirley Card, a reference photo used to calibrate photo printing machines. For decades all of the models on the Shirley Cards were white. This meant that photographs of people with darker skin tones were often not printed correctly. But that's just one example of the limited dynamic range of photography purposefully excluding people with darker skin.

Shirley Cards

Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early.

Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jaksot(775)

The Athletic Brassiere

The Athletic Brassiere

Among the most important advances in sports technology, few can compete with the invention of the sports bra. Following the passage of Title IX in 1972, women’s interest in athletics surged. But their...

3 Loka 201723min

Ponte City Tower

Ponte City Tower

Ponte City Tower, the brutalist cylindrical high-rise that towers over Johannesburg, has gone from a symbol of white opulence to something far more complicated. It’s gone through very hard times, but ...

26 Syys 201729min

The Finnish Experiment

The Finnish Experiment

Around the world, there is a lot of buzz around the idea of universal basic income (also known as “unconditional basic income” or UBI). It can take different forms or vary in the details, but in essen...

19 Syys 201728min

Coal Hogs Work Safe

Coal Hogs Work Safe

Coal miner stickers started out as little advertisements that the manufacturers of mining equipment handed out. Even before the late 1960s, when mining safety laws started requiring reflective materia...

12 Syys 201719min

The Age of the Algorithm

The Age of the Algorithm

Computer algorithms now shape our world in profound and mostly invisible ways. They predict if we’ll be valuable customers and whether we’re likely to repay a loan. They filter what we see on social m...

5 Syys 201721min

Notes on an Imagined Plaque

Notes on an Imagined Plaque

Monuments don’t just appear in the wake of someone’s death — they are erected for reasons specific to a time and place. In 1905, one such memorial was put up in downtown Memphis, Tennessee, to commemo...

29 Elo 201713min

Person in Lotus Position

Person in Lotus Position

Tech analysts estimate that over six billion emojis are sent each day. Emojis, which started off as a collection of low-resolution pixelated images from Japan, have become a well-established and graph...

22 Elo 201728min

The Great Dismal Swamp

The Great Dismal Swamp

On the border of Virginia and North Carolina stretches a great, dismal swamp. The Great Dismal Swamp, actually — that’s the name British colonists gave it centuries ago. The swamp covers about 190 squ...

15 Elo 201724min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
mimmit-sijoittaa
rss-rahapodi
pomojen-suusta
rss-rahamania
ostan-asuntoja-podcast
rss-myyntikoulu
herrasmieshakkerit
rahapuhetta
salkunrakentaja-podi
juristipodi
rss-bisnesta-bebeja
rss-set-for-life-sijoita-ja-vaurastu
rss-draivi
taloudellinen-mielenrauha
lakicast
rss-lahtijat
rss-ammattipodcast
rss-merja-mahkan-rahat