How Gusto Used Customer Input to Scale Growth with Tomer London
a16z Live5 Joulu 2024

How Gusto Used Customer Input to Scale Growth with Tomer London

In this episode, a16z Partner Seema Amble chats with Tomer London, co-founder of Gusto, about establishing product-market fit and product discovery. London shares how Gusto, now valued at ~$10 billion with 300,000+ customers, identified early customers who could provide valuable feedback that helped the team optimize the self-service product experience. The conversation explores Gusto's approach to product development, as well as managing and incorporating customer feedback while maintaining a clear product vision.

1:18-3:14 Gusto’s founding story
3:14- 4:56 Solidifying a GTM sales strategy
4:56-10:03 Identifying early customers and perfecting the sales pitch
10:03-12:45 Working with customers to optimize the product UX
12:45-14:31 Engendering trust and finding success with accountants
14:31-16:41 The role accountants planned in Gusto’s success
16:41-19:34 Creating a feedback funnel and balancing product vision
19:34-22:38 Self-service strategy and measuring success
22:38- 23:45 Refining the UX at scale
23:45-25:45 Identifying real-world use cases to inform product strategy
25:45-29:52 GTM learnings and advice
29:52-30:05 Outro

Please note that the content here is for informational purposes only; should not be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.

Jaksot(146)

a16z Bio + Health #15: The mRNA Revolution with Moderna CEO Stephane Bancel

a16z Bio + Health #15: The mRNA Revolution with Moderna CEO Stephane Bancel

mRNA research before COVID and how "mRNA is code" [3:21]The early days of COVID: designing a vaccine in 48 hours [5:44]The software behind the vaccine: getting mRNA researchers out of Excel and into a...

11 Kesä 20211h 7min

Boss Talk #15: Copycats, Inventors vs. Operators. Hiring SDRs, and more

Boss Talk #15: Copycats, Inventors vs. Operators. Hiring SDRs, and more

Fab 5 Freddy on New York in the 70s, Warhol, Blondie, Basquiat, and Yo! MTV Raps [1:40]Contrarian strategy and challenging assumptions [5:12]Boring AI and solving meaningful problems [8:42]Drop-in aud...

28 Touko 20211h

GTM #2: Product-led Marketing

GTM #2: Product-led Marketing

The six functions in an enterprise marketing org [2:54]Why product marketing is the killer function [6:52]How do you hire a world class product marketer? [11:16]Is community or developer evangelists i...

24 Touko 202159min

Boss Talk #14: New Media Models with Substack

Boss Talk #14: New Media Models with Substack

What did Substack think about the NYTimes article "Why We’re Freaking Out About Substack" [1:01]What is Substack? [4:40]The issues with social media content models and how Substack is different [5:54]...

21 Touko 202158min

People Behind the Product #2: Collectibles Comeback

People Behind the Product #2: Collectibles Comeback

eBay to today, a brief history of collectibles and tech [1:03]Are collectibles about sentiment or investment? [5:13]How do you bring the excitement of a collection to digital goods? [13:34]Is the futu...

20 Touko 202153min

NFT Virtual Summit (full audio)

NFT Virtual Summit (full audio)

For videos of the NFT Virtual Summit, visit a16z.com. Session 1: The Future of the Digital Ownership Economy with Dan Boneh (Stanford University) and Chris Dixon (a16z)What is an NFT? [3:01]Why are NF...

19 Touko 20212h 1min

a16z Bio + Health #14: How do we safely deliver more gene therapies?

a16z Bio + Health #14: How do we safely deliver more gene therapies?

What inspired Eric and Sam to start Dyno [4:09]How does the use of ML impact Dyno's GTM [10:40]The current challenges of gene therapy [21:43]Why Dyno wants to be a horizontal platform for gene therapy...

18 Touko 20211h 14min

Boss Talk #13: Book Club for Bosses

Boss Talk #13: Book Club for Bosses

Note: the recording of this episode starts a minute or two into the show.Ali recommends: The Hard Thing about Hard Things  by Ben Horowitz [0:18]Ben recommends: High Output Management by Andy Grove [4...

14 Touko 202159min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
herrasmieshakkerit
ostan-asuntoja-podcast
rss-sisalto-kuntoon
psykopodiaa-podcast
rss-rahamania
inderespodi
rss-startup-ministerio
taloudellinen-mielenrauha
sijoituspodi
lakicast
rss-h-asselmoilanen
rss-lahtijat
rss-uppoava-vn-laiva
rss-myynnilla-on-asiaa-kert-kenner
sijoitusovi-podcast
bakkari-tarinoita-tapahtumien-takahuoneista
rss-seuraava-potilas