How Gusto Used Customer Input to Scale Growth with Tomer London
a16z Live5 Joulu 2024

How Gusto Used Customer Input to Scale Growth with Tomer London

In this episode, a16z Partner Seema Amble chats with Tomer London, co-founder of Gusto, about establishing product-market fit and product discovery. London shares how Gusto, now valued at ~$10 billion with 300,000+ customers, identified early customers who could provide valuable feedback that helped the team optimize the self-service product experience. The conversation explores Gusto's approach to product development, as well as managing and incorporating customer feedback while maintaining a clear product vision.

1:18-3:14 Gusto’s founding story
3:14- 4:56 Solidifying a GTM sales strategy
4:56-10:03 Identifying early customers and perfecting the sales pitch
10:03-12:45 Working with customers to optimize the product UX
12:45-14:31 Engendering trust and finding success with accountants
14:31-16:41 The role accountants planned in Gusto’s success
16:41-19:34 Creating a feedback funnel and balancing product vision
19:34-22:38 Self-service strategy and measuring success
22:38- 23:45 Refining the UX at scale
23:45-25:45 Identifying real-world use cases to inform product strategy
25:45-29:52 GTM learnings and advice
29:52-30:05 Outro

Please note that the content here is for informational purposes only; should not be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.

Jaksot(146)

A Crisis of Trust with Richard Edelman, Emily Chang, and Helena Maus on 4B with Margit

A Crisis of Trust with Richard Edelman, Emily Chang, and Helena Maus on 4B with Margit

Every year, Edelman publishes a trust barometer. This year, trust in most of our social institutions — and especially in media — was down. Margit asks Richard Edelman (CEO of Edelman), Emily Chang (Ex...

13 Huhti 202159min

Beating the Incumbents with Michael Ovitz on Boss Talk #9

Beating the Incumbents with Michael Ovitz on Boss Talk #9

When Ben and Marc started a16z, CAA and its founder Michael Ovitz served as inspiration for how to break into an industry dominated by a few large incumbents. In 1975, a few large talent agencies domi...

9 Huhti 202157min

a16z Bio + Health #9: Engineering CRISPR with Ben Oakes

a16z Bio + Health #9: Engineering CRISPR with Ben Oakes

On this episode of the a16z Bio Clubhouse Show, a16z general partners Vineeta Agarwala and Vijay Pande talk to guest Ben Oakes, cofounder, President and CEO of Scribe Therapeutics. The conversation co...

8 Huhti 202143min

The Future of Open Source in the Era of SaaS on a16z Infra

The Future of Open Source in the Era of SaaS on a16z Infra

What is the future of open source in the age of SaaS? Has it become more, or less, relevant with the rise of cloud-based services? What is the connection between open source and open standards? And wh...

6 Huhti 202158min

Scaling Marketplace Startups with the CEOs of GOAT, Cameo, Faire, StyleSeat, Neighbor, Whatnot, & more

Scaling Marketplace Startups with the CEOs of GOAT, Cameo, Faire, StyleSeat, Neighbor, Whatnot, & more

The CEOs of GOAT, StyleSeat, Cameo, Faire, Whatnot, and Neighbor join a16z partners Andrew Chen, Connie Chan, D'Arcy Coolican, Jeff Jordan, Katie Baynes, and Anne Lee Skates to talk about the cold sta...

2 Huhti 20211h 3min

Academic CEOs, Junior v. Senior Engineers, and High Growth Mistakes on Boss Talk #8

Academic CEOs, Junior v. Senior Engineers, and High Growth Mistakes on Boss Talk #8

This week on Boss Talk: Why aren't there more academic CEOs? Should early stage companies  hire junior or senior engineers? What are the common mistakes high growth companies make, especially when exp...

1 Huhti 202159min

a16z Bio + Health #8: How to Innovate within Biopharma with Jay Bradner

a16z Bio + Health #8: How to Innovate within Biopharma with Jay Bradner

On this episode of the a16z Bio Clubhouse Show, a16z general partners Vineeta Agarwala, Jorge Conde, Julie Yoo, and Vijay Pande talk to guest Jay Bradner, President of the Novartis Institute of Biomed...

1 Huhti 202145min

Return to Work, Celebrity Investors, Institutional Distrust and More on One on One with A and Z

Return to Work, Celebrity Investors, Institutional Distrust and More on One on One with A and Z

a16z cofounders Marc Andreessen and Ben Horowitz talk  tech trends, company building, and more live on Clubhouse every Monday, 7pm PT. In this conversation:What does return to work look like for a16z ...

1 Huhti 20211h 6min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
herrasmieshakkerit
psykopodiaa-podcast
rss-rahamania
ostan-asuntoja-podcast
taloudellinen-mielenrauha
rss-sisalto-kuntoon
inderespodi
rahapuhetta
sijoituspodi
lakicast
rss-h-asselmoilanen
rss-startup-ministerio
rss-uppoava-vn-laiva
rss-seuraava-potilas
sijoitusovi-podcast
bakkari-tarinoita-tapahtumien-takahuoneista
rss-myynnilla-on-asiaa-kert-kenner