Peter Yang - Why creators should think like product founders!

👉🏼 About the Guest:

Peter Yang (Roblox, ex-Reddit, ex-Credit Karma, ex-Twitter, ex-Twitch, ex-Facebook, ex-Microsoft) is the creator of several product management courses, from Odyssey in Web3 to Launching Your Product Management Career with Maven. He is also the author of two awesome books The Art of Writing and Principles of Product Management, where he shares learnings on communication, leadership, and customer obsession. He is also a writer for 35,000+ subscribers at his newsletter, Creator Economy and a teacher to creators at Build For Creators.

👉🏼 About the Host:

Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generates $30k ARR which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 20,000 using give-first principles and creating high-value content. Currently, he is the Head of Community at Threado and runs a newsletter called Sharath's CliffNotes alongside hosting this podcast.

Timestamps:

• 0:00 | Episode highlight
• 0:18 | Intro to Peter Yang
• 2:35 | Melding product and community
• 4:08 | When should founders begin building a community?
• 5:47 | Balancing building a product and a community for founders
• 8:47 | Founder's intuition vs. Product Manager's process: what's better for building?
• 10:54 | Revisiting processes within a company
• 12:47 | Peter's favorite product market framework
• 15:29 | Peter's Product Tips: Adoption, acquisition, activation, retention
• 18:29 | How to build a mission-centric community
• 21:02 | How to measure Community-Market Fit
• 25:22 | Audience vs. Community
• 26:54 | Creators as product managers
• 31:04 | The best metric for Creator-Market Fit
• 32:33 | S**tposting on Twitter: Pros and Cons
• 37:30 | Boundaries and s**tposting
• 40:42 | Lessons for early-stage founders from large companies
• 43:34 | What early-stage founders should avoid from large companies
• 47:53 | Rapid Fire 5: Superpower for product folks to Peter's favorite recent read

👉🏼 Resources mentioned in the pod:

• Shoutout.so
• Odyssey: https://www.odysseydao.com/ - 1 Million in Web3
• Launching Your Product Management Career - https://maven.com/peter-yang/launch-your-product-management-career
• The Art of Writing - https://www.goodreads.com/en/book/show/49206261
• Principles of Product Management - https://medium.com/@peteryang/my-book-principles-of-product-management-is-now-available-572014b13b7a
• Creator Economy - http://creatoreconomy.so/
• Build For Creators - https://buildforcreators.com/
• "Build" by Tony Faddell - https://www.goodreads.com/en/book/show/59696349

👉🏼 Shoutouts to awesome people:

• Ankur Nagpal - https://twitter.com/ankurnagpal/
• Alexander Cohen - https://www.linkedin.com/in/alexander-cohen/
• Shreyas Doshi - https://twitter.com/shreyas/
• Chris Hadfield - https://twitter.com/Cmdr_Hadfield/

👉🏼 Where to find Peter Yang:

• Twitter: https://twitter.com/petergyang/
• Linkedin: https://www.linkedin.com/in/yangpeter/
• Odyssey: https://www.odysseydao.com/ - 1 Million in Web3
• Launching Your Product Management Career - https://maven.com/peter-yang/launch-your-product-management-career
• The Art of Writing - https://www.goodreads.com/en/book/show/49206261
• Principles of Product Management - https://medium.com/@peteryang/my-book-principles-of-product-management-is-now-available-572014b13b7a
• Creator Economy - http://creatoreconomy.so/
• Build For Creators - https://buildforcreators.com/

👉🏼 Where to find Sharath:

• Twitter: https://twitter.com/5harath
• YouTube: https://www.youtube.com/@5harath
• Website: https://5harath.com/
• Newsletter: https://5harath.substack.com/